TORONTO–(BUSINESS WIRE)–Samsung hosted its annual National Skills & Repair Competitions, celebrating the top Mobile Experience (MX) and Consumer Electronics (CE) technicians from across Canada and the U.S. The events highlight Samsung’s ongoing commitment to delivering a customer-first care experience, while investing in the development and advancement of its technical workforce.
With interest in skilled trades continuing to rise, especially among Gen Z, events like this play a crucial role in cultivating a new generation of highly trained, tech-savvy professionals.
“At Samsung, we believe that exceptional customer care begins with empowering our technicians. By investing in the development of their technical and customer service skills, we ensure that Samsung Care continues to deliver unparalleled service and convenience to our customers,” said Mario de Castro, Head of Mobile Experience Customer Care at Samsung Electronics America. “As we celebrate the dedication and expertise of our top technicians, we are also paving the way for the next generation of skilled professionals who will shape the future of customer care.”
“We were pleased to see our Canadian Authorized Service Centres participate alongside our U.S. counterparts in this year’s competition,” said Frank Martino, Vice President, Corporate Service, Samsung Canada. “Initiatives like this foster cross-border collaboration, knowledge sharing, and the continued enhancement of the exceptional service and support that define our brand across North America.”
Samsung’s National Skills & Repair Competition is designed to strengthen the foundation of Samsung’s authorized service network by advancing technician skills in both technical repair and customer service. Through hands-on challenges that test speed, accuracy and soft skills, technicians sharpen the capabilities that directly impact the customer experience. This investment helps bring faster, more reliable service across all channels, from carry-into in-home services, reinforcing Samsung’s commitment to quality, convenience and care at every touchpoint.
“We commend the Samsung Care team for their ongoing focus on exceptional customer service across their entire network of technicians serving all their product categories,” said Michelle James, CTIA Vice President of Strategic Industry Programs. “We are proud the WISE Certification team was invited to participate in this annual Technician Repair Competition held at Samsung Electronics America’s North American headquarters, and we applaud all of the technicians who earned their spot in this nationwide.”
CE Technicians Show Off Precision and Professionalism
At the seventh annual Samsung CE Care Skills Competition, 10 finalists from across the U.S. and Canada gathered to compete for the prestigious Top Tech title. The finals, held at Samsung’s Technical Training Center in New Jersey, featured the best of the best Samsung technicians from their respective areas.
The competition challenged participants to simulate real-world customer service scenarios, including diagnose an issue as if they were working in a customer’s home, replace part, with an emphasis on speed and accuracy and engage in a customer-based scenario to demonstrate effective communication and problem-solving skills.
“I want to thank Samsung for the opportunity to compete on a national scale and be able to bring home an accolade as prestigious as this. This is the ultimate culmination of a journey living for the singular purpose of service excellence,” said Alex Nahum, skills competition winner from Samsung Electronics America.
“The competition was a good experience to confirm I’m on the right track and that I am providing the best service possible and the customer is being taken care of,” said David Seiko, skills competition winner from Samsung Electronics Canada. “I thank Samsung for offering this opportunity to see their headquarters, to see their team and see how it all works.”
The Top Canadian winners from the competition included:
| Consumer Electronics |
| David Seiko from SUMMER BREEZE APPLIANCE LTD |
| Jeffrey Lu from J&M APPLIANCE SERVICE LTD. |
| Aamir Mahmood from ARS REPAIR AND INSTALLATION |
| Michel Vo from ALBERTA APPLIANCE SERVICE LTD |
| Michael Feng from HE UNIVERSAL APPLIANCE SERVICE LTD |
To learn more about Samsung Canada’s branded service and service network visit https://www.samsung.com/ca/support/Home-Appliance-Service/
To learn more about Samsung’s Top Technicians Competition 2025, click here and discover the highlights and the skills that set Samsung’s top technicians apart.
Contacts
Juan Pablo Guerrero
juan.guerrero@edelman.com
416 875 7173
