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adidas and FC Bayern München Unveil 2023/24 Third Kit, Honouring the Landscape and Nostalgia of the Club’s Bavarian Home


A floral print sits against an off-white backdrop to give homage to the blooms adorning the Bavarian mountains of the club’s homeThe shirt nods to the origins of the club by featuring the same crest that featured on FC Bayern München’s founding documents Available on August 12th, FC Bayern München via stores, selected retail stores, and online at adidas FC Bayern München kits .

Today, adidas reveals the FC Bayern München third kit  for the upcoming 2023/24 season. Drawing inspiration from the flowers adorning the Bavarian Mountain range, the bold all-over print transports players and fans to the home of the club, wherever they wear it.

The design also nods to the founding members of the club by reintegrating the same crest seen on FC Bayern München’s founding documents. Emulating the color of the crest in the original document, the updated emblem features in burgundy red and is applied onto the jersey against an off-white backdrop. This is complemented by the adidas logo which appears in the same color.

Finalizing the design, the club motto – Mia san Mia – which embodies the team’s fierce ambition, resolute self-belief and unwavering commitment to winning, is imprinted inside the white round neck collar. Now synonymous with FC Bayern München’s success, the incorporation of the motto on this year’s third kit will inspire players and fans alike, to live the spirit and passion of the club.  

Lisa Datz, Senior Product Manager Football apparel at adidas said: “We’ve wanted to create a kit which is deeply rooted in the club’s rich history and pays tribute to its founding moment while keeping the club motto at the heart of everything we do. Merged with a strong connection to Bavaria and inspired by the colors and the crest of the document that marked the foundation of the club we’ve looked to deliver a jersey that fans can wear proudly not only in the stadium, but also on the streets across the world to make them feel at home and provide them with a sense of belonging everywhere they go´

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In what is shaping up to be an exciting new chapter for FC Bayern München, we can’t wait to see fans and players sport the jersey throughout the season.” 

The on-field version of the jersey is constructed with HEAT.RDY technology, is optimized to keep players feeling comfortable while performing on the biggest stage. While the kit version for fans features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry. 

Both versions of the kit have been made with 100% recycled materials, representing just one of adidas’ solutions to help end plastic waste. Earlier this year, adidas announced that it is ahead of schedule in its journey to replace virgin polyester with recycled polyester in its products wherever possible by the end of 2024.

The new kit will be worn for the first time against RB Leipzig during the German Supercup on August 12th and available to purchase from this date via FC Bayern München stores, selected retail stores, and online at adidas FC Bayern München kits.


adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 22.5 billion in 2022.


adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship & the UEFA Champions League. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Vivianne Miedema, Lindsey Horan, Wendie Renard, Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Thiago Alcantara, Alessia Russo, Gabriel Jesus, Roberto Firmino, Joao Felix, Serge Gnabry, Jude Bellingham, and Karim Benzema.

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