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A year to remember. 2022 has been extraordinary for adidas’ ADIZERO franchise. From helping athletes win major marathons, to breaking world records at the World Athletics Championships in August – the ADIZERO franchise was front and centre during those pinnacle moments.
Alberto Uncini Manganelli, GM of Running and Credibility Sports at adidas, said: “After an unprecedented 2021, with 7 world records broken and winning 54% of the top 50 road races, in 2022 our adidas family, our team – athletes, coaches, managers and ADIZERO – stood together at the top of the podium more than any other brand in the World Major Marathons. From the track to the road, it’s been another incredible year to remember, rewarding the passion and dedication to make our athletes the very best, pushing boundaries and rewriting history. Only the best for our athletes.”
A YEAR IN NUMBERS
adidas athletes showed up strong in Oregon, securing 8 titles and 4 broken records, including:
The ADIZERO dominance continued in the Major Marathons, with adidas athletes taking the top spot on 50% of the podiums this year. Victories included:
Fresh from his marathon victory in New York, his fifth victory from his last six marathons, Evans Chebet said: “When I wear an ADIZERO shoe, I know that nothing is impossible. The ADIZERO Adios Pro 3 has undoubtedly helped me achieve my goals this year.”
After helping the world’s best runners smash 9 World Records in the past two years, the adidas ADIZERO franchise has undoubtably proven its dominance. And now, adidas is leveraging some of the ground-breaking technology behind the records in the new ADIZERO SL. Designed to help runners propel their training to the next level, the ADIZERO SL represents the democratization of winning – an elite-level running shoe, at a more accessible price point.
NOTES TO EDITORS:
THE ADIZERO LEGACY
The story of ADIZERO began in Berlin on 28th September 2008 with Haile Gebrselassie, who introduced the world to the ADIZERO ADIOS 1 by shattering his own World Record to become the first person to break the 2:04hr barrier.
The decade that followed the record-breaking day belonged to ADIZERO and saw the introduction of the ADIZERO ADIOS PRO 2, the ADIZERO BOSTON 10, the ADIZERO PRIME X, the ADIZERO TAKUMI SEN 8, the ADIZERO ADIOS PRO 3 and the ADIZERO PRIME X STRUNG.
DESIGNED FOR SPEED – THE ADIZERO ADIOS PRO 3
Earlier this year (June, 2022), adidas unveiled the latest iteration to the ADIZERO franchise: the ADIZERO Adios Pro 3. The shoe, built for speed, has already proved its worth this year, helping the likes of Evans Chebet and Benson Kipruto storm to victory in Major Marathons.
The ADIZERO Adios Pro 3 features:
This product is made in part with a series of recycled materials – just one solution that will help end plastic waste.
WIRED FOR SPEED: THE BOUNDARY-BREAKING ADIZERO PRIME X STRUNG
A running shoe wired for speed, the ADIZERO Prime X Strung is the first time a shoe from adidas’ record-breaking ADIZERO range features a data-driven Strung upper. Designed without limitations to amplify the key features of the record breaking ADIZERO range and to push the limits of technology, the data-driven X Strung upper is coded thread by thread. Achieved with precise use of material, the upper provides a seamless, lightweight cocoon around the foot, providing runners comfort and support.
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
For more information, please visit: adidas.com