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LIFE CARE IS REGISTERED MAGAZINE IN RNI, NO.GUJGUJ/2015/71283
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LIFE CARE IS REGISTERED MAGAZINE IN RNI, NO.GUJGUJ/2015/71283
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adidas remains committed to providing athletes the best options available when it comes to performance footwear and apparel for the course. Today the brand is introducing two product ranges across footwear and apparel – ZG23 and Ultimate365 TOUR – that utilize the latest materials and technologies from the 3-Stripes to help golfers everywhere perform their best.
ZG23 is the newest model in adidas’ footwear range that continues to provide golfers with a lightweight option that doesn’t compromise on performance. Following the successful launch of the ZG21 footwear in 2021, adidas completely redesigned the outsole and upper of ZG23 so that golfers could experience increased traction, stability, and comfort. These key updates include the introduction of adidas’ LIGHSTRIKE and LIGHTSTRIKE PRO cushioning systems, which can be found in other categories such as adidas’ basketball and running footwear. The major updates to ZG23 include:
The upper for ZG23 is made of a clean, premium microfiber for a lightweight feel and comfortable fit. This waterproof material is anti-stretch and helps provide more consistent stability.
ZG23 will come in five models: men’s and women’s laced, men’s and women’s BOA®, and a simplified laced offering for junior golfers. The two BOA models feature the BOA Fit System, delivering micro-adjustable precision fit and engineered to perform in the toughest conditions. The BOA models also feature a tri-wrap design for the added benefit of improved power transfer and efficiency, creating a secure fit over the instep for an even higher level of performance. Both the men’s and women’s ZG23 BOA feature premium Li2 dials – a sleek, low-profile, multi-directional dial platform that modulates tension with enhanced speed and effortless execution.
Speaking to the upgrades on the new ZG23 footwear, Masun Denison, Global Footwear Director, adidas Golf, said: “Golfers continue to look for a lightweight footwear option that has zero performance sacrifices. Building off our success with ZG21, we pushed ourselves to shave as much weight as possible while enhancing and improving the key areas of stability, traction, and comfort – all critical to helping golfers perform on the course. With the introduction of LIGHTSTRIKE PRO in ZG23, we were able to take the ZG franchise to the next level.”
In apparel, the new Ultimate365 TOUR range is a showcase of the best materials from adidas designed to give golfers the ultimate edge on the course. Each piece within the men’s and women’s ranges was designed to benefit areas where golfers need it most. These key materials include:
Referencing the new Ultimate365 TOUR apparel, Shaun Madigan, Global Director of Apparel, adidas Golf, said: “We designed this apparel so that golfers had access to the best materials from our brand all in one place. Every single piece in the Ultimate365 TOUR range was designed with performance in mind, and we know golfers everywhere will be able to feel and appreciate the difference.”
The Ultimate365 TOUR apparel range is available now on adidas.com, the adidas app and at select retailers worldwide. The new ZG23 footwear will be available at the same locations beginning March 3, 2023.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of € 21.2 billion in 2021.
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