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AM Best to Host IMCA/AM Best Marketing Leader Lunch with HUB International’s Ellina Shinnick


OLDWICK, N.J.–(BUSINESS WIRE)–AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) on Friday, January 27, 2023, at 12:00 p.m. (EST). In a live, interactive roundtable discussion, Ellina Shinnick, chief marketing officer for HUB International, will discuss positioning brands for differentiation, digital marketing, customer engagement, building a marketing center of excellence and grounding a marketing strategy in data and insights to drive new business revenue.

Register today:

Panelists include:

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  • Ellina Shinnick, chief marketing officer, HUB International;
  • Peter van Aartrijk, principal, Aartrijk, and IMCA CMO Council member;
  • Lee McDonald, group vice president, AM Best; and
  • Lori Chordas, senior associate editor, AM Best TV.

Attendees can submit questions during registration or by emailing The event will be streamed in video and audio formats, and playback will be available to registered viewers shortly after the event.

AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City. For more information, visit

Copyright © 2023 by A.M. Best Company, Inc. and/or its affiliates. ALL RIGHTS RESERVED.


Lee McDonald
Group Vice President, Publication & News Services
+1 908 439 2200, ext. 5561

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