Copyright © 2015 - 2022 Lifecarenews.in
LIFE CARE IS REGISTERED MAGAZINE IN RNI, NO.GUJGUJ/2015/71283
[13 Dec, 2022 – HOOFDDORP, NL] Ahead of the 2023 season, ASICS unveils its most innovative Tennis range ever: the COURT FF™ 3, GEL-RESOLUTION™ 9 tennis shoes, and a technologically advanced apparel line. The new products have been developed at the ASICS Institute of Sport Science in Kobe, Japan, where each new product is rigorously tested in accordance to the four principles of ASICS Design Philosophy: Athlete testing, biomechanical research, craftsmanship and sustainable innovation.
COURT FF™ 3
Developed in close collaboration with 21-time Grand Slam winner, Novak Djokovic, the COURT FF™ 3 now boasts an industry-first three-piece outsole to provide more flexibility and comfort than ever before. Results of biomechanical testing at the ASICS Institute of Sport Science resulted in a 7% lower impact on the body* at the point of ground contact, compared to the previous model, ultimately reducing stress on the body and enabling a quicker recovery.
Novak Djokovic commented: “I’m proud to share my journey with ASICS for the launch of their new collection, especially the new COURT FF™ 3 tennis shoe. I’ve worked in very close collaboration with the team in Europe and Japan to improve the previous version, which were already great shoes. At this point in my career, it’s essential that the shoes I choose to wear give me confidence on court and suit my playing style. And that’s exactly what I get from ASICS. They understand me and are committed to improving even the smallest detail, which I value and respect. Nothing feels better than playing in ASICS.”
Built for the baseline player who requires a supportive and stable shoe, the GEL-RESOLUTION™ 9 tennis shoe provides ultimate stability while improving comfort compared to the previous version. A redesigned DYNAWRAP™ technology holds the foot in place securely on the platform, while the new DYNAWALL™ construction improves lateral breaking time, key for the baseline player. Results at ISS show a 4.5% improvement in lateral break time, compared to the previous version enabling a smoother transition return to ready position.
NEW APPAREL RANGE
The ASICS Tennis apparel range has been completely redesigned to focus on comfort. Insights from tennis players of all levels shared the need not to be distracted on the court especially during tennis-specific movement like serve, forehand or backhand. Which is why we have designed the ZERO DISTRACTION™ apparel line with improved sizing, a more comfortable fit and strategically placed technology where tennis players need it most, for less distraction on the court.
Gary Raucher, Executive Vice President, ASICS EMEA commented: “We are proud to introduce our new tennis collection for 2023. Each product showcases the ASICS Design Philosophy, a combination of athlete testing, biomechanical research, craftsmanship and sustainable innovation. Through the ASICS Design Philosophy, we have developed our tennis range to focus on playing styles to improve performance while reducing stress on the body. So, whether you are an everyday athlete or an elite athlete like Novak Djokovic, you can feel confident that nothing feels better than playing in ASICS.”
– ENDS –
COURT FF™ 3, GEL-RESOLUTION™ 9 and the ASICS Tennis Apparel range will be available from January 1, 2023.
NOTES FOR EDITORS
*Testing results from the ASICS Institute of Sport Science