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adidas FIFA World Cup 2022™ campaign

With the FIFA World Cup Qatar 2022™ on the horizon, today adidas launches the latest chapter of its Impossible Is Nothing campaign, celebrating how the joy of football unifies players and fans across the world.  The month-long campaign…

Balenciaga / adidas

Balenciaga / adidas combines elements of sportswear and fashion that is part of both brands’ creative language, resulting in a unique dialogue between them. It was first seen on the runway during the Balenciaga Spring 23 Collection …

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Sport should be safe for everyone

15 Nov 2022 - Speaking at the opening of the 8th International Working Group (IWG) World Conference on Women and Sport, IOC Executive Board member and Deputy Chair of the IOC’s Gender Equality, Diversity and Inclusion Commission, HRH…

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Has Aji River now become a dumping site?