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Avant−Garde Design Meets Progressive Sportswear as Y−3 Launches its Performance Running Line

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This season, adidas and Yohji Yamamoto turn their attention to one of the world’s most popular sporting pastimes as they take on running for the first time. Conceptualized as an ongoing series of launches, Y-3’s entrance into performance running gear adroitly matches the avant-garde designer’s understated ethos, championing an undeniably DIY athletic endeavor.

“The sports world and its technology seek for necessity, practicality, or functionality while fashion is seeking the opposite […] Y-3 is a strong examination of the blend of sport and style and the tension caused by mixing tradition with all that is modern”, explains Yohji himself.

Continuing their groundbreaking exploration of performance athletic-wear and renegade design, adidas and Yohji Yamamoto begin by bringing the Japanese designer’s rebellious spirit to the world of running with an Adizero capsule that daringly subverts functional gear for a new dawn. A new take on performance footwear, apparel, and accessories, each piece in the staggered capsule collection is a one to one reimagination of adidas running products, reborn through Yohji’s perspective.

The first dynamic running footwear offering features four unique silhouettes – the Y-3 BOSTON 11, the Y-3 TAKUMI SEN 9, the Y-3 ULTRABOOST LIGHT, and the Y-3 RUNNER 4D FWD – each with brushstroke Three Stripes and Yohji Yamamoto signature details.

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Accompanying the launch of the collection is a set of moving visuals, shot across upstate and urban New York, which capture the raw emotions of running through intimate vignettes that offer a glimpse into in-between moments of pause.

Arriving on May 12th, the inaugural Y-3 Adizero Running footwear collection is available globally at adidas.com/y-3, on CONFIRMED, in store, and through select retailers. Runners and non-runners alike can expect further apparel, accessories, and footwear launches throughout the season.

adidas.com/Y-3

#Y3

@adidasY3 

Facebook.com/adidasy3

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