Categories: Fashion

Chapter 01 & Premieres “Remember the Why” Brand Film

Published by
News Market

Today, adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings, nestled firmly in the “Remember the Why” ethos demonstrating the art of reduction through bold simplicity and intentional design. The apparel collection celebrates the Three Stripes’ revolutionary spirit and strips away the excess with a refreshing new palette for the game.

The 2023 Collection: Chapter 01 features an array of luxury sportswear apparel in a muted palette for the modern athlete ranging from premium sweats, track pants, sleeveless shirts, shorts and more. The collection is meticulously designed to consider effortless form and function while delivering on a style versatility – on and beyond the court.

The 2023 Collection was first introduced in adidas Basketball’s latest film that launched globally on November 21 entitled, Chapter 01: “Remember The Why,” introducing a new era of originality on and off the court. Produced by creative agency Johannes Leonardo and brought to life by the avant-garde perspective of ILLIMITÉWORLD, Chapter 01: “Remember the Why” is rooted in basketball culture and serves as a call to focus on the game itself. As “You’ve Made Me So Very Happy” by Alton Ellis plays, the film follows an unknown hooper through all the distractions of success until he finds ultimate serenity on a deserted court where it’s nothing but him, the ball and a hoop.

“You never forget the first time you pick up a basketball,” says Eric Wise, adidas Basketball’s Global General Manager. “That day connected me to the game forever. At adidas Basketball, we believe that possibilities are endless when you know your why. We hope that this new era of adidas Basketball will remind everyone that the most important part of doing anything is why you started in the first place.”

The 2023 Collection: Chapter 01 arrives in Halo Green, Metal Grey and Cloud White, and is available for purchase on the Confirmed App and at retailing from $35.00-$90.00 USD.

For more on adidas Basketball, The 2023 Collection: Chapter 01 & “Remember The Why” anthem film follow the below.

adidas Basketball:
IG: @adidasbasketball / @adidas

Twitter: @adidashoops / @adidas




Johannes Leonardo

Production Partners:
Love Song

Casting Agency:
Nimzo Casting

Editorial Company: 
Final Cut

Visual Effects & Color: 
Mathematic La

Music Supervision: 
Record-Play Ltd

Music Composition (Original Music by*): 

Sound Design & Mix: 
Barking Owl

“Ball Journey Act 1 & 2”
Composed By Original music composed by Mathew O’Malley for Human

“You’ve Made Me so Very Happy”
Performed by Alton Ellis
Copyright: (P) 1970 Sanctuary Records Group Ltd., a BMG Company
Publisher: Sony Music Publishing

News Market
Published by
News Market

Recent Posts

Metro Supply Chain partners with the Arrows to support

TORONTO, Jan. 24, 2023 (GLOBE NEWSWIRE) -- Metro Supply Chain Inc., a leading provider of… Read More

34 mins ago

Innofactor Plc: Share Repurchase 27.1.2023

January 27, 2023 11:30 ET | Source: Innofactor Plc Innofactor Plc Espoo, FINLAND English Finnish… Read More

47 mins ago

Extraordinary General Meeting of February 15, 2023: Notice

Extraordinary General Meeting of February 15, 2023: Notice of publication of the preparatory documents Paris,… Read More

49 mins ago

DAS Technology Unveils Groundbreaking CX Automotive Mystery Shop Study at NADA 2023

Leading Customer Data and Experience Platform (CDXP) technology company unveils insights from 1,850 auto dealership… Read More

50 mins ago

Visteon to Announce Fourth Quarter and Full-Year 2022

VAN BUREN TOWNSHIP, Mich., Jan. 27, 2023 (GLOBE NEWSWIRE) -- Visteon Corporation (Nasdaq: VC), a… Read More

2 hours ago

Savista Receives HFMA Peer Review Designation

CHICAGO, Jan. 27, 2023 (GLOBE NEWSWIRE) -- The Healthcare Financial Management Association (HFMA) recently reviewed… Read More

2 hours ago