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Charged by Thums Up has partnered with Rusk Media and Amazon miniTV as the co-presenting partner for Playground Season 2. With this development, Charged by Thums Up is the latest presenting sponsor for this immensely popular show in addition to iQOO smartphones. Currently streaming for free on Amazon miniTV within the Amazon shopping app and Fire TV, Playground Season 2 is powered by Sky247 and First Naukri and has MAAC as its exclusive skilling partner. Moreover, the special sponsors for this season include Boat, LG, Virgio, DrLuxur, Ajio, and Rumble.
Charged by Thums Up is an extension of the USD 1 billion Thums Up brand’s unique strong taste with even more thunder. Its flavour ‘Berry Bolt’ offers a unique taste of berries, along with an electrifying fizzy ‘zing’ and 2x the caffeine ‘kick’. Charged by Thums Up is India’s newest electrifying beverage that caters to the ambitious, audacious and authentic consumers of today. Likewise, Rusk Media’s Playground – India’s first-ever gaming reality show – is also immensely popular with the Gen Z crowd across India. Given the aligning target audience of both brands, this partnership will allow Charged by Thums Up to showcase its commitment towards the supercharged youth of today as they live their lives to the fullest. The partnership will include a range of activations designed to bring ‘Charged by Thums Up‘ to life for Gen Z audiences by showcasing the brand’s commitment towards the young, cool and energetic youth.
Commenting on the partnership, Tish Condeno, Senior Director, Sparkling Flavors Category, Coca-Cola India & Southwest Asia,“Thums Up is an iconic homegrown brand that is known for its brave and adventurous spirit. Our partnership with Rusk Media and Playground Season 2 is a great opportunity for the brand to engage with the energized and bold youth of the country. Charged by Thumb Up is all about empowering consumers to unleash their full potential and this partnership is a testament to our commitment towards delivering on that promise.”
“We would like to thank Coca-Cola India and Charged by Thums Up for coming on board as the presenting sponsor for Playground Season 2. ‘Playground’ is a show that brings many elements together – reality, entertainment, gaming etc., which is a major reason why it has been so popular with the Gen Z crowd. The young demographic of our viewers will allow ‘Charged by Thums Up’ to grow its user base and expand further in newer markets,” said Mayank Yadav, Chief Executive Office of Rusk Media.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, Fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.