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Global brands drive momentum on transition to forest-friendly supply chains


Leading companies pledge to purchase  550,000 tonnes of sustainable alternatives to materials sourced from Ancient and Endangered Forests.

SHARM EL SHEIKH, Egypt, Nov. 14, 2022 /PRNewswire/ — Today at COP27, leading companies including, H&M, Inditex, Stella McCartney, Ben & Jerry’s, HH Global, and Kering announced a collective commitment to purchase over half a million tonnes of low-carbon, low-footprint alternative fibers for fashion textiles and paper packaging. It is a move that will support the protection of the world’s vital forests and ecosystems and lower forest degradation pressures from the fashion and packaging supply chains.

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Spearheaded by environmental nonprofit Canopy, this commitment towards more sustainable, lower-carbon alternatives — known as Next Generation Solutions — reflects a building urgency across industries to accelerate the transition to nature-positive business models.  This market pull is essential to attract the investment necessary to scale these game-changing Next Generation alternatives on ecologically meaningful timelines.

At last year’s UN Climate Change Conference, protecting nature was at the center of commitments to deliver on global climate targets. Today one-third of the world’s most influential companies have yet to make forest conservation commitments1, despite the scientific community’s warnings that at least 50% of the world’s forests need to be conserved or restored by 2030 to ensure global temperature rises stay below 1.5 °C.

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Every year, over 3.2 billion trees are cut down to produce fiber for packaging and clothing, releasing vast amounts of CO2 into the atmosphere. Alternatives to wood — such as agricultural residues and recycled textiles — are readily available and can be scaled in order to prevent the logging of these forests at this untenable rate. Moving to Next Generation Solutions could help avoid almost 1Gt of CO2 emissions between now and 2030.

“We are thrilled to advance this commitment with forward-looking partners who are willing to challenge the status quo and in doing so provide a breakthrough for these game-changing technologies,” said Canopy Founder and Executive Director, Nicole Rycroft. “This commitment will allow us to take a historic leap closer to the $64 billion of investments in sustainable alternatives needed to ensure forest conservation for our planet’s climate and biodiversity stability.”

Today’s commitment will help unlock the investment needed to build 10 – 20 new low-footprint, Next Generation pulp mills; provide farm communities and cities with new markets to replace the burning of straw residue and textile landfilling; and  prevent an estimated 2.2 million tonnes of GHG emissions from going into the atmosphere relative to the equivalent production of virgin forest fiber.

“At Kering, we aim at reducing our footprint on biodiversity, and contribute to preserving and restoring critical ecosystems,” said Yoann Régent, Head of Sustainable Sourcing & Nature Initiatives. “We are excited to be joining our long-time partner Canopy to support a rapid scale-up of sustainable Next Generation materials production as well as uptake of low-carbon, low-footprint alternative fibers for textiles and paper packaging.”

The signatories have also committed to ensuring their respective supply chains are free of Ancient and Endangered Forests and are calling on industry peers to follow suit by shifting towards sustainable Next Generation alternatives – such as fibers made from agricultural residue or recycled textiles. 

When compared to forest fibers, Next-Generation Solutions have on average:

  • 95% to 130% less CO2 emissions
  • 18% to 70% less fossil energy resource depletion
  • 88% to 100% less land-use impacts
  • at least 5x lower impact on biodiversity/threatened species

“We’re proud to be working with Canopy to create a more sustainable sourcing strategy for our fiber-based packaging. Moving away from virgin fiber is part of our larger strategy to reduce the footprint of our operations,” said Ben & Jerry’s Global Sustainability Manager, Jenna Evans. “While it’s clear that rapidly ending the age of fossil fuels is required to avoid catastrophic climate change, companies still must do the hard work to ensure their packaging isn’t contributing to deforestation as well.”

About Canopy

Canopy is a not-for-profit environmental organization dedicated to protecting forests, species, and climate. Canopy has collaborated with more than 750 companies to develop cutting-edge environmental policies that transform unsustainable supply chains, spark innovative solutions, and protect our world’s remaining Ancient and Endangered Forests.

Media Contacts:


Mike Hudema

Canopy Communications Director



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