MONTREAL, May 04, 2022 (GLOBE NEWSWIRE) — GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce a high-energy summer event sponsorship calendar to help fuel some of the most anticipated events of the summer across Canada, May through September.
“With Canadians ready to recharge and re-energize, we are proud to launch one of our most exciting national summer event programs yet, bringing good energy to over 30 cultural, artistic, sporting and lifestyle events throughout the country,” said Carl Goyette, President and CEO of GURU. “As we continue to build on our proven marketing strategy, we remain focused on generating trial with our most ambitious sampling target yet, distributing nearly 750,000 cans to Canadians, and driving awareness in support of our growing national presence. We look forward to creating meaningful interactions with consumers, allowing them to discover GURU through sampling and unique activations that tell our story and reflect our values – a brand committed to providing good, natural energy through organic, plant-based and functional ingredients,” he added.
FUELLING GOOD VIBES
GURU’s seasonal sponsorship programming aims to give the brand a unique voice during some of Canada’s most popular musical and cultural events. From contributing to unique art installations and collaborating on musical activations with local bands, GURU will take part in a variety of events ranging from music festivals to visual arts exhibits, to delight the crowds through one-of-a-kind partnerships. Consumers can expect to find GURU at Santa Teresa (Sainte-Thérèse, QC, May 19-22), Mural (Montréal, QC, June 9-19), Calgary Folk Music Festival (Calgary, AB, July 21-24), Cigale (Québec, QC, August 6-7), Festival NORR (Portneuf, QC, September 16-19), and many more.
GOOD ENERGY FROM START TO FINISH
GURU will also be reaching-out to those who have health and wellness at their core, as well as to the adrenalin-filled sports community. This includes some of Canada’s top lifestyle, obstacle course and sporting events, including cycling and mountain climbing, where participants and supporters alike will be able to enjoy GURU’s good energy from start to finish. Consumers will be able to grab their dose of GURU at Spartan Races across Canada, Mud Hero, Sea Otter (Blue Mountain, ON, July 8-10), KitsFest (Vancouver, BC, August 5-7), Vegandale Festival (Toronto, ON, August 6), JACKALOPE (Montréal, QC, August 19-21), and many more events.
About GURU Products
All GURU energy drinks are plant-based, high in natural caffeine, free of artificial sweeteners, artificial colours and flavours, and have no preservatives. In addition, all drinks are organic, vegan and gluten free – and the best thing is their amazing taste.
GURU Organic Energy Corp. (TSX: GURU) is a dynamic, fast-growing beverage company launched in 1999, when it pioneered the world’s first natural, plant-based energy drink. The Company markets organic energy drinks in Canada and the United States through an estimated distribution network of over 25,000 points of sale, and through guruenergy.com and Amazon. GURU has built an inspiring brand with a clean list of organic plant-based ingredients. Its drinks offer consumers good energy that never comes at the expense of their health. The Company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States. For more information, go to www.guruenergy.com or follow us @guruenergydrink on Instagram and @guruenergy on Facebook.
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This press release contains “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding the Company and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following, which are discussed in greater detail under “Risk Factors” in the Company’s Annual Information Form for the year ended October 31, 2021, available on SEDAR at www.sedar.com: management of growth; reliance on key personnel; changes in consumer preferences; significant changes in government regulation; criticism of energy drink products and/or the energy drink market; economic downturn and continued uncertainty in the financial markets and other adverse changes in general economic or political conditions, as well as the COVID-19 pandemic or other major macroeconomic phenomena; global or regional catastrophic events; fluctuations in foreign currency exchange rates; net revenues derived entirely from energy drinks; increased competition; relationships with co-packers and distributors and/or their ability to manufacture and/or distribute GURU’s products; relationships with existing customers; changing retail landscape; increases in costs and/or shortages of raw materials and/or ingredients and/or fuel and/or costs of co-packing; failure to accurately estimate demand for its products; history of negative cash flow and no assurance of continued profitability or positive EBITDA; intellectual property rights; maintenance of brand image or product quality; retention of the full-time services of senior management; climate change; litigation; information technology systems; fluctuation of quarterly operating results; risks associated with the PepsiCo distribution agreement; no assurance of continued profitability or positive EBITDA; and conflicts of interest. Certain assumptions were made in preparing the forward-looking statements concerning availability of capital resources, business performance, market conditions and consumer demand. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition, or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.
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