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HDFC securities on-boards Sandeep Bhardwaj as Chief Operating & Digital Officer


MUMBAI, India, March 9, 2023 /PRNewswire/ — HDFC Securities today announced that it has appointed Mr. Sandeep Bhardwaj as Chief Operating & Digital Officer, effective February 1, 2023. Sandeep was previously associated with IIFL Securities as Chief Executive Officer.

In his 22-year professional journey, Sandeep has built expertise in change management and digital transformation, with customer-centric innovation being a key driver. Before IIFL Securities, he was associated with renowned organizations such as Angel Broking Ltd, Religare Finvest Ltd, Centurian Bank of Punjab Ltd, Standard Chartered Bank, HDFC Bank, and ICICI Group. At HDFC Securities, Sandeep will handle the mandates for digital transformation, marketing, corporate communications, online business and products.

Sandeep holds a bachelor’s degree in science from Rajasthan University and has done executive courses from INSEAD and the Indian School of Business in the areas of leadership, digital marketing, analytics, and innovation.

On Sandeep’s appointment, Mr. Dhiraj Relli, MD & CEO, HDFC securities, said, “Sandeep has strong expertise in analytics, digital marketing, and product innovations along with a deep understanding of retail broking business.  His vision of creating a great customer service eco-system and relevant product offerings would positively impact our value proposition that we bring to our clientele. With him on board, we will focus on scaling our market share, strengthen our digital presence and drive innovation as the core of our business model. As on organisation, we look forward to Sandeep playing a key role in shaping the future of our company while delivering value to our customers and shareholders. The appointment of Sandeep is in line with our vision of being ‘Truly Digital’ with a wide array of best-in-class investment products, enabled through a versatile technology framework, heavily concentrating on user experience”

Sandeep, on his appointment, said, “I am delighted to join HDFC Securities, one of the most trusted and leading broking houses in the industry. My core focus would be to work closely with the senior leaders to carve out a growth and profitability path in the current competitive broking landscape while understanding our customers better and living up to their delivery expectations. We are committed to   make investing simple for our customers by eliminating any steep learning and adoption curves – be it for our products or platforms. Hence we will be aggressively expanding our digital horizon to achieve the same. HDFC as a brand has been relentlessly working towards one unified objective of wealth creation for customers and I will be channelizing my experiences and domain knowledge ensuring the continuity of this legacy. ”

About HDFC securities Ltd.

A subsidiary of HDFC Bank, HDFC securities is one of the leading stockbrokers in India. With over 20+ years of experience in the Indian equity market, the company serves more than 2 million retail and institutional investors through a suite of products and services. It has 210+ branches in 147 cities in the country.

HDFC Securities offers investments and direct trading services through the buying and selling of equities, along with currency derivatives, mutual funds, NCDs, fixed deposits, bonds, basket investing, global investing and more – to suit the diverse investment needs of Indians. With a robust understanding of the personal finance space, HDFC Securities specializes in asset allocation, portfolio structuring and realignment, and goal-based investing.

Committed to providing seamless trading experiences, HDFC Securities offers the latest technology tools and future-ready trading platforms (including mobile application, website, ITS and Proterminal) to investors and traders who can access state-of-the-art features while driving more value out of their trading accounts.

The company maintains a strong social media presence through which it periodically publishes market updates and capital markets literacy literature. The company is one of the most followed accounts on Facebook, Twitter, Instagram and Youtube, providing investment and broking services in the financial domain in India.

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