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KATY, Texas–(BUSINESS WIRE)–Today, Igloo released two Playmate coolers in tribute to The Notorious B.I.G., the legend who almost single-handedly reinvented east coast hip-hop in the early ‘90s. Featuring original artwork inspired by Biggie, the Party Playmate Elite and Mo’ Money Playmate Pal are available today at igloocoolers.com/biggie.
“Designing a unique Playmate cooler collection that pays tribute to the Notorious B.I.G. has been a huge honor,” said Brian Garofalow, Chief Marketing Officer at Igloo. “We were able to get creative with our artwork and incorporate some of Biggie’s most recited songs; a cool way for fans to show their appreciation for the legendary rapper.”
Igloo designed the special-edition Notorious B.I.G. Playmate coolers with custom graphics inspired by the iconic rapper. The 16-quart Party Playmate Elite features a creative spin on the classic Playmate logo — instead of “Playmate,” the logo in the same font reads “Party&Bullsh*t.” And in ode the beloved lyricist, the 7-quart Mo’ Money Playmate Pal features playful artwork, including Biggie-themed 100-dollar bills.
The Notorious B.I.G. Playmate cooler collection, ranging $44.99–$54.99, is available now, while supplies last at igloocoolers.com/biggie.
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About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
Contacts
Igloo Press Contact:
Master Plan Communications, Inc.
Debs Loomis
714.310.9651
deborah@masterplancommunications.com
