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Konnect Insights onboarded as a partner of choice to boost Zepto’s Marketing and CX efforts


MUMBAI, India, Feb. 8, 2023 /PRNewswire/ — Zepto, India’s fastest-growing e-grocery service, chooses Konnect Insights, the omnichannel customer experience management platform, to deliver best-in-class customer care.

In the last one year, Q-commerce has not only come into being but has seen tremendous growth and competition in the market.

With the intent to stay ahead in the game and ensure optimum levels of customer experience, Zepto believes it is key to learn from the market and their customers and leverage that data to take appropriate measures for ensuring customer satisfaction. The partnership with Konnect Insights empowers the brand with the right set of features to achieve its goals.

“Our customers are paramount to the success of our business. We are constantly leaning into customer conversations and feedback to enhance their experience with the brand in the most holistic way possible. We are glad to partner with Konnect Insights to leverage their findings, solutions, and expertise in making Zepto a prominent and trusted household name in the country,” shares Amritansu Nanda, CMO, Zepto.

“Konnect Insights is a platform meant for customer-centric brands who really care about excellence in CX and is built on the principles of The 4 Pillars of Omnichannel Customer Experience Management. Zepto is a part of a revolutionary industry where everything is about quick gratification and they are definitely keeping up with the market demands. We are glad to be assisting them to leverage valuable customer and market insights,” stated Sameer Narkar, Founder & CEO at Konnect Insights.

About Zepto

Founded in 2021 by Stanford University dropouts, Aadit Palicha and Kaivalya Vohra, Zepto is India’s fastest-growing e-grocery company valued at $900 Million following its recent Series-D fundraise of $200 Million from marquee global investors including Y Combinator Continuity, Kaiser Permanente, Nexus Venture Partners, Glade Brook Capital, and Lachy Groom. Headquartered in Mumbai, Zepto is present across 10 major cities in the country, 1300+ employees strong, and delivers 5000+ products, including fresh fruits and vegetables, daily cooking essentials, dairy, health-and-hygiene products, etc., to Indian homes within 10 minutes. Through strong tech capabilities, an efficient business model, and a network of highly optimized delivery centers across its 10 locations, the company is revolutionizing the Indian grocery segment currently pegged at $600 Billion, making it easier and more convenient. Beyond groceries, Zepto has also introduced a cafe offering that allows customers to order Coffee, Chai, and other Café items, along with their groceries.

About Konnect Insights

Konnect Insights is an omni-channel customer experience management platform that helps brands to leverage the 4 Pillars of Omnichannel CXM by enabling them to listen to the conversations from all channels, learn from these conversations, and engage with their customers in meaningful ways and make them happier.

It is an all-in-one suite offering social listening + online reputation management (ORM) + social CRM + social analytics + social publishing + BI tools & dashboards + surveys + crisis management. It is a comprehensive platform that unifies, marketing, analytics, and customer experience trusted by leading brands from various industries. 

The 4 Pillars of Omnichannel Customer Experience Management states that for brands to be truly customer-centric they need to listen to customer feedback on social media, web, emails, offline touchpoints, call centers, and chatbots (the first 2 pillars), evaluate and understand that data using analytics and CRM (the 3rd pillar) and act on that data by using social media publishing and marketing automations (the 4th pillar).


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