In this third episode of the Leaders Inspiring Leaders series, Wayne Griffiths, the CEO of SEAT and CUPRA, meets Peter Schwarzenbauer, former Board member of BMW and Audi AG, at the CUPRA City Garage in Munich.
As a former manager who inspired Wayne Griffiths throughout his career, Peter Schwarzenbauer taught him that a good leader is empathetic, respectful and fosters a good company culture in alliance with the entire team.
Schwarzenbauer understood from the beginning that organisations must have a purpose to line up behind. His belief that bold companies with a courageous purpose will be the ones to prevail, inspired Wayne Griffiths to push our mission to electrify SEAT and launch the new brand CUPRA.
In the Leaders Inspiring Leaders series, Wayne Griffiths speaks with four of his mentors which have been sources of inspiration. At SEAT,S.A., we are experiencing a rapid transformation, paving the way towards electrification and launching our new brand CUPRA. Alongside our corporate strategy, inspiration is a key driver to help our team believe in our ambitious mission.
