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Locafy Reports Fiscal First Half 2023 Results


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First Half 2023 Highlighted by 58% Total Revenue and 40% MRR Increases Year-Over-Year

Product Upgrades and Cost Structure Optimization Drive Path to Profitability

PERTH, Australia, March 16, 2023 (GLOBE NEWSWIRE) — Locafy Limited (Nasdaq: LCFY) (“Locafy” or the “Company”), a globally recognized software-as-a-service technology company specializing in local search engine marketing, today reported financial results for the 2023 fiscal first half ended December 31, 2022.

Recent Operational Highlights

  • Announced an updated profitability timeline, highlighted by significant reductions in operational expenditures and the launch of Locafy Brand Boost and Keystone products. Locafy management now projects that the Company will reach profitability during the 2023 fiscal fourth quarter.
  • Named as a finalist in the 2022-2023 Cloud Awards in the Best Software as a Service (Outside USA) category, specifically for its Proximity Network and Proximity Booster technologies. The Cloud Awards includes more than 30 software categories that recognize excellence in the cloud across industry verticals.

Management Commentary
“For the first half of our fiscal year, we navigated our business to best position Locafy for scale and planned profitability in the coming months,” said Locafy CEO Gavin Burnett. “With Jimmy Kelley Digital fully integrated into our platform, we upgraded Brand Boost and launched Keystone, two product sets that we expect to be pillars of our offering moving forward. Even as the sales benefits of these updates are yet to be fully realized, they helped us drive both 58% revenue growth compared to last year’s first half and a 40% increase in MRR over the year-ago period. In addition, our reseller count was up 94% over last year’s second quarter and our total page count eclipsed 93,000, both strong indicators of future recurring revenue.

“As we move into the 2023 fiscal second half, we are confident in the software solutions that we provide for our clients and in the opportunity ahead for us to capture additional market share and scale our business. Still, we believe it prudent to balance these efforts with initiatives to optimize our cost structure, and have already made several strides that we expect to help us reach and maintain profitability. These initiatives included adjusting our operations and R&D investments to manage towards a leaner organizational structure, in line with our focus on driving adoption of our existing products with an emphasis on our higher margin products. Overall, we remain committed to our growth strategy, and look forward to what’s ahead for Locafy.”

2023 Fiscal First Half Financial Results
Results compare 2023 fiscal first half end (December 31, 2022) to 2022 fiscal first half end (December 31, 2021) unless otherwise indicated. All financial results are reported in Australian Dollars (AUD).

  • Total operating revenue increased 58% to $2.8 million from $1.8 million in the comparable year-ago period. The increase in total revenue was mainly driven by an increase in subscription sales and an increase in revenues derived from data partners.
    • Subscription revenue increased 69% to $2.1 million from $1.2 million in the comparable year-ago period. The increase in subscription revenue was primarily attributable to the growth in the Company’s reseller customer base, particularly in North America, together with revenues associated with new products resulting from the Jimmy Kelley Digital acquisition.
    • Advertising revenue increased 3% to $167,000 from $161,000 in the comparable year-ago period. The increase in advertising revenue was primarily attributable to an increase in website search traffic to our owned online properties.
    • Data revenue increased 48% to $451,000 from $304,000 in the comparable year-ago period. The increase was primarily attributable to sales to new data partners.
    • Services revenue remained steady at $49,000 in both the current and comparable year-ago period.
  • Cost of sales increased 26% to $888,000 from $704,000 in the comparable year-ago period. The increase in cost of sales was mainly driven by the use of third-party software required to deliver the Company’s bundled Proximity solutions. Locafy is currently developing alternative technologies that will reduce reliance on third-party software and accordingly reduce costs.
  • Gross margin for the second quarter of 2023 increased to 67.9% compared to 57.0% for the second quarter of 2022. The increase in gross margin was mainly due to a shift towards selling higher margin subscription products, together with an increase in advertising and data partner revenues.
  • Net loss was $4.0 million, or $3.93 per diluted share, compared to a net loss of $1.3 million, or $1.49 per diluted share, in the comparable year-ago period.
  • As of December 31, 2022, the Company had $1.0 million in cash and cash equivalents, compared to $2.3 million as of September 30, 2022.

Key Performance Indicators (KPIs)
Unless otherwise specified, KPI data has been recorded as of the 2023 fiscal second quarter end (December 31, 2022). All financial results are reported in Australian Dollars (AUD).

  • Monthly Recurring Revenue (MRR) for the 2023 fiscal second quarter was $464,000 a 40% increase compared to $329,000 for the year-ago period, and a 2% increase compared to $456,000 for the quarter ended September 30, 2022.
  • Total Active Reseller Count for the period ended December 31, 2022 was 134, a 94% increase compared to 69 as of December 31, 2021, and steady compared to September 30, 2022.
  • Total End User Count for the period ended December 31, 2022 was 1,268, a 79% increase compared to 708 as of December 31, 2021, and a 12% decrease compared to 1,440 as of September 30, 2022. The decrease from September 30, 2022 is as a result of an internal review leading to the termination of delinquent accounts.
  • Average Page Performance (Page One), an indicator of the percentage of Locafy pages that appear on Page One of their respective searches, was 59% in the quarter ended December 31, 2022.
  • Average Page Performance (Positions 1-3), an indicator of the percentage of Locafy pages that appear within the first three positions on Page One of their respective searches, was 41% in the quarter ended December 31, 2022. While the Company does not expect page performance metrics to grow every quarter, Locafy believes these measurements to be a consistent indicator for technology performance at any given time.

For more information, please see Locafy’s 6-K filed on March 16, 2023.

About Locafy
Founded in 2009, Locafy’s (Nasdaq: LCFY, LCFYW) mission is to revolutionize the US$700 billion SEO sector. We help businesses and brands increase search engine relevance and prominence in a specific proximity using a fast, easy, and automated approach. For more information, please visit

About Key Performance Indicators
We define MRR as the value of all recurring subscription contracts with active entitlements as at the end of each month. MRR across a period is the average of each month’s MRR within that period.

Forward-Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “subject to”, “believe,” “anticipate,” “plan,” “expect,” “intend,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions, or by discussions of strategy, although not all forward-looking statements contain these words. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, they do involve assumptions, risks, and uncertainties, and these expectations may prove to be incorrect. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company’s actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of factors, including those discussed in the Company’s periodic reports that are filed with the Securities and Exchange Commission and available on its website ( All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

Investor Relations Contact
Tom Colton or Chris Adusei-Poku
Gateway Investor Relations
(949) 574-3860

-Financial Tables to Follow-

Locafy Limited
Consolidated Statement of Profit or Loss and Other Comprehensive Income

    Consolidated Group
    6 months to
31 Dec 2022
  6 months to
31 Dec 2021
Revenue   2,839,089   1,795,821  
Other income   164,817   386,245  
Technology expense   (1,036,224 ) (776,023 )
Employee benefits expense   (4,396,441 ) (2,098,756 )
Occupancy expense   (60,586 ) (23,167 )
Advertising expense   (158,891 ) (39,379 )
Consultancy expense   (530,086 ) (352,609 )
Depreciation and amortization expense   (494,786 ) (200,544 )
Other expenses   (65,792 ) (40,670 )
Impairment of financial assets   (259,888 )  
Operating loss   (3,998,788 ) (1,349,082 )
Financial cost   (45,900 ) (24,530 )
Loss before income tax   (4,044,688 ) (1,373,612 )
Income tax expense      
Loss for the year   (4,044,688 ) (1,373,612 )
Other comprehensive income          
Items that will be reclassified subsequently to profit and loss          
Exchange differences on translating foreign operations   7,438   (18,050 )
Total comprehensive loss for the year   (4,052,126 ) (1,391,662 )
Earnings per share          
Basic loss per share   (3.93 ) (1.49 )
Diluted loss per share   (3.93 ) (1.49 )

Locafy Limited
Consolidated Statement of Financial Position

    Consolidated Group
    6 months to
31 Dec 2022
  Year to
30 Jun 2022
Cash and cash equivalents   1,005,191   4,083,735  
Trade and other receivables   1,100,346   1,203,249  
Other assets   204,406   230,094  
Current assets   2,309,943   5,517,078  
Property, plant and equipment   347,943   395,999  
Right of use assets   360,635   406,673  
Intangible assets   2,997,804   2,235,180  
Non-current assets   3,706,382   3,037,852  
Total assets   6,016,325   8,554,930  
Trade and other payables   1,986,464   1,454,241  
Borrowings   301,600   308,100  
Provisions   504,302   473,006  
Accrued expenses   1,103,260   511,848  
Lease liabilities   49,693   32,672  
Contract and other liabilities   165,826   137,342  
Current liabilities   4,111,145   2,917,209  
Trade and other payables   128,268    
Lease liabilities   389,787   417,744  
Provisions   35,387   25,988  
Accrued expenses   76,504   76,504  
Non-current liabilities   629,946   520,236  
Total liabilities   4,741,091   3,437,445  
Net assets / (liabilities)   1,275,234   5,117,485  
Issued capital   45,038,037   45,038,037  
Reserves   5,508,912   5,306,475  
Accumulated losses   (49,271,715 ) (45,227,027 )
Total equity / (deficiency)   1,275,234   5,117,485  

Locafy Limited
Consolidated Statement of Cash Flows

    6 months to
31 Dec 2022
  6 months to
31 Dec 2021
Cash flows from operating activities        
Receipts from customers   2,743,777   1,267,516  
Payments to suppliers and employees   (4,753,048 ) (2,949,753 )
R&D Tax Incentive   164,817   386,245  
Financial cost   (45,900 ) (24,530 )
Net cash used by operating activities   (1,890,354 ) (1,320,522 )
Cash flows from investing activities        
Purchase of intellectual property   (1,161,145 ) (261,737 )
Purchase of property, plant and equipment   (2,170 ) (33,827 )
Net cash used by investing activities   (1,163,315 ) (295,564 )
Cash flows from financing activities        
Proceeds from issue of shares      
Payment for share issue costs      
Repayment of borrowings   (6,500 ) 1,747,000  
Leasing liabilities   (10,936 ) (18,906 )
Net cash from financing activities   (17,436 ) 1,728,094  
Net increase in cash and cash equivalents   (3,071,105 ) 112,008  
Net foreign exchange difference   (7,438 )  
Cash and cash equivalents at the beginning of the year   4,083,735   650,731  
Cash and cash equivalents at the end of the year   1,005,191   762,739  

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