MediBuddy witnesses surge in at-Home in home lab testing by 83.7% in metro and 56% in non-Metro cities
The platform unveils its new campaign featuring Amitabh Bachchan #LabsFromHome
National, 12 May 2022: MediBuddy, India’s largest digital healthcare platform, launches its new campaign #LabsFromHome, urging people to prioritise their health and inculcate the habit of preventive health-checkup with super convenient at-home body test services.
MediBuddy’s campaign is in line with the dramatically increased lab testing done by its users through the digital healthcare platform. It has witnessed increased usage in lab testing for the following – 82% of users did RTPCR tests, around 69% booked regular diabetes tests, followed by thyroid tests done by 67% and a full-body health check-up was taken by 84%.
The maximum lab tests were recorded on the platform from the top five metros, Delhi (NCR), Mumbai, Pune, Bengaluru, and Hyderabad. The metro cities experienced an increase of 83.7% in lab testing from home, while non-metro cities saw a spike of 56%.
The digital healthcare platform registered a growth rate of 3.67 % for those aged 12 to 18 years, 56.5 % for those aged 19 to 30, 27.3 % for those aged 31 to 40, followed by11.73 % for those aged 40 to 50, and 0.8 % for those aged 50 and up.
Campaign Links:
Facebook – https://www.facebook.com/MediBuddy/videos/1676382406057830
Instagram – https://www.instagram.com/p/CdaEoPbF17r/
Commenting on the same, Satish Kannan, Co-founder and CEO, MediBuddy, said, “The COVID-19 pandemic has urged individuals to take-charge of their health. With regular care, one can easily detect and diagnose diseases or health issues at an early stage with little risk of aggravating them. With our campaign #LabsFromHome using a conversational and light tone, we wanted to communicate the importance of testing, and, at the same time, we wanted to urge people to inculcate regular tests as part of their health regime. It’s been our constant endeavour to make high-quality healthcare accessible across the country.”
Preventive health-check ups are something that is quite often presumed by individuals as something dispensable and unwarranted. Most individuals only get their tests done when an underlying health issue arises or is recommended by their respective doctors for further diagnosis. However, individuals fail to understand how imperative it is to get regular body tests for preventive care and healthy bodily functions. With regular care, one can easily detect and diagnose diseases or health issues at an early stage with little risk of aggravating them.
MediBuddy has always been at the forefront of India’s digital healthcare transformation. The digital healthcare platform has created an integrated ecosystem that offers patients several healthcare services that they can seamlessly access anytime and anywhere. MediBuddy offers online doctor consultations, medicine delivery, lab tests at home, mental health consultations, and many more services.
