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LIFE CARE IS REGISTERED MAGAZINE IN RNI, NO.GUJGUJ/2015/71283
Copyright © 2015 - 2022 Lifecarenews.in
LIFE CARE IS REGISTERED MAGAZINE IN RNI, NO.GUJGUJ/2015/71283
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The adicross range always pushes the limits with non-traditional silhouettes that are meant to subtly blur the lines between sport and style. For the latest adicross collection, adidas is introducing a bold offering of apparel and footwear that’s inspired by outdoor fashion but specifically designed for golfers everywhere.
This season, the pieces in the adicross range embody the excitement that comes with exploring nature but are also built with nature in mind. adidas looked to the vibrant colorways and unapologetic attitude unique to outdoor apparel and footwear and brought that personality to the first tee.
adidas’ adicross apparel range features unexpected styles that bring fresh energy and attitude to golf, all in a retro-outdoor aesthetic. The line includes short and long-sleeve polos, anoraks and hoodies, alongside a new pant and short to give golfers a variety of options to express more personality on and off the course. Neutral colorway options will also be offered. Select pieces from the range include:
Speaking about the adicross apparel collection, Shaun Madigan, Global Director of Apparel at adidas Golf, said: “We’ve always been intrigued with the bold and vibrant colorways that are inextricably linked to outdoor fashion and style. Our adicross range is the segment of our brand where we look to incorporate modern design aesthetics, so with our sport being played outdoors, we felt this was the perfect opportunity to draw from those designs and bring some fresh styles to golfers looking to break away from conventional norms that are so often associated with our sport.”
As part of the range, adidas is also introducing two new footwear models – the adicross Hi and adicross Lo – inspired by the classic looks from 1990s outdoor fashion and culture:
Both the adicross Hi and adicross Lo are made with recycled materials and will be available for men and women.
Commenting on the new adicross footwear, Masun Denison, Global Footwear Director, adidas Golf, said: “We wanted to create footwear that would meet the direction, look, and feel of the adicross apparel head-on. The mixture of vibrant colorways matched with technology give this footwear added character and persona that all golfers will enjoy.”
The new adicross apparel will be available online at adidas.com, the adidas app, and select retailers worldwide beginning January 12, with footwear available beginning January 26.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach, Germany, the company employs more than 62,000 people across the globe and generated sales of €19.8 billion in 2020.
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