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(BOSTON) November 28, 2022 – Today Reebok and former Reebok designer Nicole McLaughlin unveil her take on one of Reebok’s newest women’s silhouettes, the Club C Geo Mid. The silhouette debuted earlier this season as a mid-cut version of the popular Club C Double Geo that launched in 2021.
McLaughlin turned a love of upcycling from a hobby to a career in 2018 following her start at Reebok in 2015. Since then, she has transformed a vast range of discarded and thrifted items – from volleyballs to gummy candy – into functional footwear, apparel, and accessories, including slippers, shorts, and bralettes.
“I dug into my knowledge of the Reebok archive and drew inspiration for these shoes from the 1996 Reebok Etna Mid,” said McLaughlin. “The idea was to take design cues from a forgotten model, apply them to a new silhouette, and upgrade it with modern materials and details such as ripstop nylon and reflective binding. I love the outdoors, hiking, and the trail, so I wanted to bring that into this project.”
The Reebok x Nicole McLaughlin Club C Geo Mid (HP9260) features an added pocket around the medial, lateral, and heel for storage, referencing similar styles of pockets found on hiking backpacks. The detail pays homage to McLaughlin’s desire to create ultra-functional pieces. The tongue also includes a lace garage to tuck the shoelaces into to keep them out of the way.
“I am so honored to be welcomed back by Reebok as a collaborator and become a part of the brand’s history,” continued McLaughlin. “It is so rare for women to get recognition and collaborations in this space, and I feel lucky to have received that from a brand that has been a part of my life for almost a decade.”
On December 5th, limited quantities of the Reebok x Nicole McLaughlin Club C Geo Mid will be pre-released exclusively on StockX via DropX — the platform’s direct-to-consumer product release method. Priced at $160, the shoe will be released in women’s sizing and proceeds from the DropX will benefit Sky High Farms. Following the pre-release on DropX, the shoe will be globally available on Reebok.com beginning December 9th.
About Nicole McLaughlin
Nicole McLaughlin is a designer whose work and explorations focus on sustainability and upcycling, using fun and functionality to create a conversation around change.
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles and trading cards. StockX’s powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from artists including KAWS and Takashi Murakami; and electronics from industry-leading manufacturers Sony, Microsoft, Nvidia, and Apple. Launched in 2016, StockX employs more than 1,500 people across offices and 13 authentication centers around the world. Learn more at www.stockx.com.