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ROAR® Organic Unveils New Strawberry Lemonade Complete Hydration™ Beverage and Debuts New ROAR® Plus Powders at Natural Products Expo West 2023


Fast-growing hydration brand introduces trending flavor to its existing ready-to-drink beverage lineup and enters multi-functional powders category

BETHLEHEM, Pa.–(BUSINESS WIRE)–ROAR® Organic, a line of organic Complete Hydration™ beverages offering a blend of vitamins, antioxidants and electrolytes, today announced it will unveil the newest additions to its portfolio at Natural Products Expo West 2023 (Booth 5384). Strawberry Lemonade, the latest flavor of their functional hydration and wellness beverages, brings a refreshingly sweet and mildly tart addition to the core Complete Hydration™ beverage line. The brand is also extending its mission of delivering immunity-boosting hydration for consumers on-the-go with ROAR® Plus, a naturally flavored vitamin and electrolyte drink mix available on QVC and online. These two innovations come on the heels of the brand’s latest $6 million capital raise alongside new distribution in Publix Super Markets, contributing to ROAR®’s momentum as it heads into the end of Q1 and the rest of the year.

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According to recent research, ready-to-mix drinks and naturally flavored powders are expected to continue to grow as more consumers are looking for easy-to-use, accessible options for their busy lifestyles (Grand View Research 2022). Capitalizing on these trends, ROAR® Plus marks the brand’s introduction to the hydration powders space as it looks to provide consumers with immunity-boosting benefits on-the-go. Similar to their line of Complete Hydration™ beverages, ROAR® Plus is packed with a blend of antioxidants, vitamins and electrolytes, and is also boosted with 1,000 mg of vitamin C, as well as added zinc, elderberry and green tea polyphenols, with only 2g of sugar and 20 calories per single-serve stick. ROAR® Plus comes in two flavors:

  • Berry Lemonade – fruity and tangy, anytime thirst-quencher that perfectly balances sweet and tart flavors
  • Strawberry Watermelon – bursting with juicy, vibrant strawberry and watermelon flavors that are equally refreshing and replenishing

“We are incredibly excited about the Powders launch as it gives us the opportunity to expand into a trending category and allows us to provide another hydration solution to ROAR® consumers,” said Bill Lange, President at ROAR® Organic. “We are on a mission to support hydration and wellness by offering multiple benefits in one bottle, and now also in powder form. Hydration is key for many aspects in our daily lives, and now that more people are out of the house and on-the-go, we want to make sure they feel good about what they’re putting in their bodies, whether packing for a flight or packing their gym bag.”

For consumers obsessed with ROAR®’s core Complete Hydration™ beverage line, the new Strawberry Lemonade flavor is packed with electrolytes, vitamins and antioxidants for the “whole package.” This smooth, multi-functional flavor makes it easy for consumers to live a healthy, effortless lifestyle, with each bottle providing 100% daily value of vitamins C, B5, B6 and B12 and an excellent source of antioxidants from vitamins A, C and E, with only 20 calories and 2g of sugar per bottle.

ROAR® Organic beverages are USDA Certified Organic, non-GMO, vegan and keto-friendly and can be found in natural and traditional grocers nationwide, including Whole Foods Markets, Kroger, Sprouts, Publix, Wegmans, Safeway, Albertsons and more, plus online at and on Amazon, while ROAR® Plus can be found on QVC, and online at and on Amazon. To learn more about ROAR® Organic, please visit, or follow the brand on Instagram @roarorganic or Facebook @RoarOrganic.

About ROAR® Organic

ROAR® Organic beverages deliver Complete Hydration™ products with replenishing electrolytes packed into every bottle. In addition to hydration, ROAR® Organic also provides 100% of your daily value of vitamins C, B5, B6 and B12 and is an excellent source of antioxidants from vitamins A, C and E. With only 20 calories and 3g of sugar or less per 18 oz bottle, ROAR® Organic features the perfect combination of ingredients for success — electrolytes for faster hydration, antioxidants to protect against free radicals and B vitamins to help you get up and go. ROAR® is also non-GMO, keto friendly, and vegan. Untwist a cap and experience #CompleteHydration with ROAR®!


Stephanie Czerwonka

Rachel Kay Public Relations


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