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(BOSTON) December 19, 2022 – Reebok and Japanese clothing brand SOUTH2 WEST8 have announced their second collaboration, this time on Reebok’s Zig Kinetica 2.5 Edge, resulting in a unique fly-fishing and military-inspired interpretation of the technical sport-style shoe. The SOUTH2 WEST8 x Reebok Zig Kinetica 2.5 Edge ($200, HP2991) is available now from SOUTH2 WEST8 and in Japan and will see a wider global release on December 30 from Reebok.com and select retailers.
Founded in 2003 by Kaname Nagaoka, SOUTH2 WEST8 develops fashionable clothing and gear for use in “Tenkara” fly fishing, often drawing on military-style aesthetics and materials. For its reimagining of Reebok’s Zig Kinetica 2.5 Edge, the Sapporo-based brand has applied this unique design language to the utilitarian sport-style silhouette.
“The goal of this collaboration is to incorporate SOUTH2 WEST8 aesthetics and a simple sense of beauty into iconic sneakers developed by Reebok,” commented SOUTH2 WEST8’s brand director. “Like our first collaboration, we were inspired by outdoor settings colliding with urban environments and the idea of linking the two in harmony.”
The SOUTH2 WEST8 x Reebok Zig Kinetica 2.5 Edge features a textile camouflage upper embellished with lush suede, leather overlays, and a spiky rubber toe cap complemented by a black heel loop and matching black laces. At the bottom, a speckled black and grey midsole encapsulates Floatride Fuel cushioning above an anti-slip 30% pre-consumer recycled Vibram Ecostep lugged outsole.
“I hope that through this collaboration we can create products that express greater freedom in the areas in which we both excel,” concluded SOUTH2 WEST8’s brand director.
The SOUTH2 WEST8 x Reebok Zig Kinetica 2.5 Edge ($200, HP2991) is available now from SOUTH2 WEST8 and in Japan and will see a wider global release on December 30 from Reebok.com and select retailers.
About SOUTH2 WEST8
Founded in 2002 and based in the Northern Japanese prefecture of Hokkaido, SOUTH2 WEST8 represents themes of “fishing” with the area’s vast nature as its backdrop through a duality of technical function and fashion. With a name taken after its Sapporo flagship store address, SOUTH2 WEST8 builds outdoor apparel and gear like waders and rods focusing on the traditional Japanese method of fly-fishing, “Tenkara.” Untethered by common customs, the brand’s boundless creations and distinctive ethos have garnered worldwide acclaim.