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ThirdLove Announces BlackTravelBox® As The 2022 TL Effect Program Grant Recipient In A Continued Effort To Support Small BIPOC Businesses


The fourth winner, Orion Brown, will receive a $20,000 grant and guidance from ThirdLove to help strategically grow her business through the incubator program

SAN FRANCISCO–(BUSINESS WIRE)–ThirdLove, the female-founded women’s lifestyle brand, today announced Orion Brown, Founder and CEO of BlackTravelBox®, as the fourth recipient of its mentorship program, “The TL Effect,” a multi-pronged program designed to help women of color entrepreneurs build and scale their businesses.

First of its kind, BlackTravelBox® focuses on creating convenient and practical on-the-go hair and skincare products for the $109.6B+ Black travel market. BlackTravelBox® hair and skincare products are made for life on the go, with travel friendly packaging and formulations that make packing, carrying (on), and using them simple and easy. All products, ranging from balms to bars, are designed to last longer, travel better, and are safe to use so the only thing customers have to worry about is enjoying their destination.

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“As someone who frequently travels, I know how necessary it is to have TSA compliant products to help streamline the travel experience. BlackTravelBox is a game changer in helping to address the underanswered beauty and cosmetic needs of Black travelers everywhere,” said Heidi Zak, CEO and Co-Founder of ThirdLove. “With product offerings that help to fill a void in the Black travel market, BlackTravelBox has a promising future ahead and ThirdLove is excited to help Orion continue to scale and grow her business.”

Brown was selected from this year’s highly competitive candidate pool to receive strategic business development support from ThirdLove, in addition to a $20,000 grant. The 6-month program acts as a launching pad for participants to build brand awareness and elevate their start-ups through mentorship, fundraising advice from ThirdLove’s leadership team, brand amplification on ThirdLove’s owned channels, access to ThirdLove’s office space, and more.

“I’m honored to have been chosen for The TL Effect 2022 Cohort and I’m excited to continue to grow and scale my business with the support and guidance from ThirdLove, a DTC brand that has helped to reimagine and breath new life into the intimates industry,” said BlackTravelBox® Founder and CEO, Orion Brown.

Applications for the fifth cohort of The TL Effect are expected to open in the spring of 2023 and female founders of color who are interested in applying are encouraged to fill out the form, HERE, to be notified as soon as applications open.

For more information on The TL Effect and Orion’s experience visit:

About ThirdLove

ThirdLove is a female-founded, women’s lifestyle brand that offers elevated essentials including bras, underwear, loungewear and more, all designed by women, for women. Co-founders Heidi Zak and Ra’el Cohen set out to revolutionize the bra shopping experience and create a product that would help women look and feel great, comfortable and confident in everything they do. To date, over 20 million women have found their perfect fit with ThirdLove’s Fitting Room technology. ThirdLove bras feature over 100,000 5-star reviews and the brand’s best-seller, the 24/7® Classic T-Shirt Bra, features ThirdLove’s patented half-cups and signature memory foam lining. ThirdLove is also the largest donor of women’s undergarments in the United States, donating more than $50 million worth of products to women in need, and supports early-stage companies run by female entrepreneurs of color through its TL Effect program. To learn more, visit

About BlackTravelBox®

BlackTravelBox® offers hair and skincare products made for life on the go, with travel friendly packaging and formulations that make packing, carrying (on), and using them simple and easy. Our anhydrous balms and bars are designed to last longer, travel better, and are safe to use so the only thing our customers have to worry about is enjoying the destination. To learn more visit and follow on social media @blacktravelbox.



Hilary Waks

Small Girls PR

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