Tim Hortons launches new bolder, richer Dark Roast brewed from 100% premium Arabica beans
- Our coffee experts developed about 4 dozen variations of the blend over the past year before choosing our new Dark Roast
- The new Dark Roast was crafted based on guest demand for an even bolder flavour
- The launch of the 2021 blend comes after two previous versions that just weren’t strong enough for guests, resulting in the re-re-launch of Tim Hortons Dark Roast
TORONTO, Jan. 6, 2021 /CNW/ – Today, Tim Hortons is proud to begin serving a new and improved Dark Roast, which is brewed fresh from 100 per cent premium Arabica beans for a bolder and richer flavour.
The first Tim Hortons Dark Roast launched in 2014 and the recipe was then adapted to be darker in 2017. This new Dark Roast is a reflection of guest feedback and a desire for an even bolder flavour.
“The amount of work that went into developing this new Dark Roast was really incredible. We actually developed about four dozen variations of the Dark Roast to zero in on the perfect balance of richness and smoothness,” said Kevin West, Head of Coffee Operations.
“We wanted this Dark Roast to taste bold — but not burnt or bitter. It’s incredibly rich with a harmonious blend of complex flavours, subtle notes of chocolate, cedar and even hints of fruit and floral characteristics.”
Like all Tim Hortons coffees, the creation of the Dark Roast started with sourcing some of the best quality coffee beans in the world. Tim Hortons sources its premium 100 per cent Arabica beans primarily from Central and South America, and for Dark Roast it included sourcing beans from Sumatra, Indonesia.
“Guests liked our previous Dark Roasts for their smoothness and flavour, but given the quality of the beans we source, we knew we could — and should — make our new Dark Roast bolder than ever before,” said West.
“We worked hard on adjusting our roast settings by increasing the time, weight concentration and temperature in the roaster to really dial in the flavour profile we thought guests would love, resulting in an all new complex coffee with a full body that’s richer than any of our previous Dark Roasts.”
About TIM HORTONS®
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.
SOURCE Tim Hortons
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