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World Mode Malaysia: A Leading Japanese Fashion Retail Consultancy Has Arrived in Malaysia


World Mode Malaysia aims to build a community of 1,000 qualified retail professionals in Malaysia by end of 2023

TOKYO & KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–World Mode Holdings Group (WMH Group) sets to elevate the beauty and fashion retail industry here with the establishment of World Mode Malaysia (WM Malaysia) and starts to offer services in February 2023. WM Malaysia is part of WMH Group’s expansion plans into several other new markets, including Thailand, Indonesia, and Vietnam.

WMH Group is Japan’s leading fashion and beauty retail consultancy with a proven record of enhancing its client’s brand presence in an ever-changing retail landscape, owning the largest market share of recruiting sales professionals for Japan’s fashion and beauty industry.

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WM Malaysia’s presence in Malaysia backs the country state’s commitment to reviving and transforming the retail scene, by providing professional support and consultation services aimed at enhancing the skill traits of retail industry staff. With its list of accolades and proven track record in Japan, Singapore, Vietnam, Australia, and Taiwan, the WMH Group believes it is in a prime position to groom the next generation of retail staff with customized integrated solutions and methodology.

“We have the largest market share in successful retail job placements in Japan, having successfully placed 120,000 retail staff to our extensive list of clients, numbering around 1,200 mostly in the fashion and luxury industry. Hiring and training services for retail professionals remain our biggest business in WMH. We want to bring our expertise to Malaysia and introduce the concept of the ‘Working Dream’. The concept represents the support that we can provide to turn retail professionals’ dream of succeeding in a retail career into a reality.”, said Shinsuke Kafuku, CEO of WMH Group.

There are 6 business pillars under WMH Group’s wide-ranging consultancy expertise, namely iDA, BRUSH, Four Ambition, AIAD, AIAD LAB, and Visual Merchandising Studio; each specializes in different service streams such as recruitment, placement, training, store operations management, digital marketing, E-commerce, CRM, store promotion, retail technology and visual merchandising.

The branch in Malaysia, WM Malaysia, will focus on offering a full suite of HR services; not limited to recruitment, learning and development program, career guidance, training and coaching for retail professionals. In addition, a multitude of consultancy services ranging from Retail Store Operations and Management, Visual Merchandising, Digital Marketing as well as emerging Retail Technology are also part of its extended retail solutions to support omni-channel retail organizations.

“Taking on the mission of WMH, our vision at WM Malaysia is to continue to provide world-class services through strategic recruitment and training of retail professionals while promoting and elevating the retail industry. We hope to build a community of about 1,000 qualified retail professionals whom we can provide career guidance and upskilling services by end of 2023. We always have a triple Win aim – firstly, to upskill and develop retail professionals, especially with the practice of ‘Omotenashi’ which will result in quality customer service; secondly, to help our retail clients acquire and benefit from elevated businesses and branding; and finally, to provide an enhanced customer journey at the retail stores which will result in repeat visits. This is what we have in mind for Singapore and other markets.”, said Angeline Yap, Managing Director of iDA Singapore (iDA’SG) and Director of WMH Asia Pacific.

In April, WM Malaysia will offer the job portal platform specialized in fashion and beauty jobs, named MyBRANDS. It is a job platform currently participated by many major brands in Japan and Singapore; and will be expanded to Malaysia and soon the rest of APAC. We plan to rapidly expand our database of registered candidates.

Aiming to support clients’ business expansion and branding to keep up with retail digitalization, WMH Malaysia will launch e-learning platform and advanced retail technology. By providing online and offline tailored learning programs with e-learning platform, we will offer one-stop solution to HR issues, and support to empower and engage learners on a robust Learning Management System that is easily installed and accessible across APAC. In addition, we will provide data analytics platform of human flow utilizing AI aiming to raise the store efficiency based on quantitative data.

About World Mode Malaysia

World Mode Malaysia is established in November 2022 as the 5th overseas company of WMH Group. It is a wholly owned subsidiary of WMH ASIA PACIFIC PTE. LTD under WMH Group and serves the Malaysian market with the expertise of its parent companies. WM Malaysia consists of following two companies in response to local law.

WORLD MODE CONSULTANCY MY SDN. BHD. (Consulting, Retail store operation, Training)

AGENSI PEKERJAAN WORLD MODE MALAYSIA SDN. BHD (Recruitment, Job portal platform operation)

address: Level16, Pavilion Tower, Jalan Raja Chulan, 50200 Kuala Lumpur.

About World Mode Holdings Group

Established in 2012, World Mode Holdings Group is a one-stop consultancy for retailers in the fashion and beauty industry. It has a proven track record of enhancing businesses and footfall through tailored solutions for its impressive list of clients. It is also the established leader in job placements for retailers and retail staff in Japan, Singapore, Australia, Taiwan, Vietnam, and Malaysia.

About “Omotenashi”

It is a Japanese traditional code of conduct outlining the ideal guest-host relationship, hospitality, and reception. It is infused with principles such as the anticipation of the needs of others, flexibility and adaptability to the situation and approaching relationships with modesty and respect. “Omotenashi” is one of the key factors that make customer service in Japan famed around the world. In this age when quality customer journey and experience with human touch and empathy is paramount for success in retail, “Omotenashi” has many applications no matter how much on-line trend in shopping is considered convenient.


Welcome inquiries from businesses, job seekers, and retail professionals. Interested parties may write to:

General Inquiries: Angeline Yap Email:
Takemi Morimoto Email:

Media Inquiries: Masako Ishizuka Email:
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