Categories: Fashion

Y−3 Presents: Spring/Summer 2023 Chapter 1

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In 2022 Y-3 boldly celebrated 20 years of memories – recoding key moments from the past two decades of the industry defining partnership between adidas and Yohji Yamamoto. This season, the progressive brand triumphantly returns to kick off the beginning of a new era, reimagining its foundations in order to fearlessly look ahead tomorrow. For the first chapter of its Spring/Summer 2023 collection, Y-3 explores the concept of “Artisan Codes of Sport” disrupting elegance with a series of daring garments, footwear, and accessories.

Continuing a lineage of renegade dynamism, Y-3 Spring/Summer 2023 Chapter 1 reinterprets the quintessential visual codes of team sports to celebrate a multifaceted design vision. Drawing on adidas’ athletic heritage, the apparel and accessories range boasts letterman jackets, track pants, cargo pants, shirts, cardigans, caps, and beyond – all featuring brushstroke Y-3 logo graphics which subvert sporting codes through the lens of artisanal handicraft. In addition, a selection of tailored, elegant, silhouettes, brings the collection full circle – blending adidas’ sporting heritage with Yohji’s avant-garde legacy.

The footwear selection is then home to a curated selection of silhouettes which reinterpret the sporting codes of classic adidas franchises through Y-3’s uncompromisingly rebellious lens. Paying homage to the Japanese technique of Sashiko stitching, the Y-3 SUPERSTAR, the Y-3 HICHO, the Y-3 MARATHON TR, and the Y-3 GAZELLE, each feature accentuated tonal stitching – all threads intentionally hanging loosely. Further sneaker highlights include the Y-3 RIVALRY, and the futuristic Y-3 RUNNER 4D HALO.

Accompanying the launch of Spring/Summer 2023 Chapter 1 is a campaign that celebrates the roots and origins of Y-3. Shot by Jiro Konami and Emily Okuda-Overhoff, the campaign is set within Japan for the first time in the brand’s history – offering evocative nods to the country’s rich legacy of street style photography. Journeying from day to night through various locations across Tokyo, the cast of models, each embodying Yohji’s rebellious spirit, is captured candidly in between a fluid set of dynamic movements, which pay homage to the visceral Japanese dance form of Butoh.

Subversively looking ahead to a new era of elevated design and avant-garde aestheticism, Y-3’s Spring/Summer 2023 collection is available from January 13th 2023 on adidas.com/y-3, in Y-3 stores, and through select global retailers.

Credits 
 
CHAPTER 1 HERO STILLS 
 
Creative Direction:  
@reidjamie 
 
Photography:  
@jirokonami 
 
Styling:  
@robbiespencer  
 
Makeup:  
@udashi  
 
Hair:  
@nerohair 
 
Production:  
@faragoprojects 
 
Butoh Dancers from the Dairakudakan Troupe 
 
Talent: 
 
@na_jonghyun 
@ito_wolf 
@whyte_masnyank 
@ninautashiro 
@shunsuke.sano 
@akimoto.0829 
@yyoooee 
 
CHAPTER 1 MOTION 
 
Creative Direction:  
@reidjamie 
 
Director:  
@emilyokudaoverhoff  
 
Styling:  
@robbiespencer  
 
Makeup:  
@udashi  
 
Hair:  
@nerohair 
 
DOP:  
@erwancloarec 
 
Editor:  
@louishvejselbork 
 
Production:  
@faragoprojects 
 
Butoh Dancers from the Dairakudakan Troupe 
 
Sound:  
@yuki_tsujii_ 
 
Grade:  
@_johngrades_  
@pundersonsgardens 
 
Talent: 
@yyoooee 
@shunsuke.sano 
@akimoto.0829 
@na_jonghyun 
@whyte_masnyank 

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