Categories: Sports

adidas Reimagines Equipment for the Course Focused on the Essentials and Nothing More

  • Limited capsule features assortment of apparel and accessories inspired by iconic designs from the early 90s
  • Introduces EQT 93 Golf spikeless footwear with last designed in collaboration with Japanese expert designer and master shoemaker Toshiaki Omori
  • EQT Golf apparel, footwear and accessories will be available in limited quantities on adidas.com, the adidas app, and select retailers worldwide beginning today

adidas Equipment – EQT – represents everything that is essential for the athlete, nothing that is not. Today adidas introduces EQT Golf, a limited versatile capsule for the course that represents a collision of style and performance inspired by the designs that defined the adidas Equipment range from the 90s.

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Golf continues to grow as a sport, standing at the threshold between timeless tradition and the evolving culture and lifestyle of today. Golfers, both old and new to the game, are looking for ways to differentiate themselves through fashion and style on the course. EQT Golf represents this convergence through technical apparel and footwear that’s built for the athlete with inspired style from the past.

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Dylan Moore, Senior Creative Director of adidas Golf said: “When adidas Equipment was introduced in 1991, it redefined what sport and fashion could represent through the core focus on providing everything that was essential for the athlete. We were inspired by that philosophy and wanted to bring a forward-thinking approach to that original intention, but through a modern lens that reflects what golfers of today are looking for from us.”

The EQT Golf capsule features a polo, reversible vest, quarter zip and short. Each are designed with a loose, athletic design construction utilizing adidas’ latest material knit constructions. The range also includes a 5-panel hat in both black and white colorways. Each features the unmistakable color palette of black, white, gray and Equipment Green that’s iconic to the adidas Equipment range.

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adidas is also offering a modern interpretation to its EQT Golf shoe introduced in 1993. For the new EQT 93 Golf the outsole features a high traction TPU spikeless outsole, TORSION bar for added stability and a full-length BOOST midsole for enhanced cushioning and comfort. The upper features premium waterproof leather and a new last that blends classic shaping with modern performance characteristics and was designed in collaboration with Japanese expert designer and master shoemaker Toshiaki Omori.

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Masun Denison, Global Footwear Director of adidas Golf added: “Omori-san’s attention to detail and precision craftsmanship is perfectly representative of what the EQT range means for our brand. Working with him on this project helped us reimagine the first EQT golf model through new materials, modern shaping and precision pattern work which only makes EQT 93 Golf that much more special.”

Select styles of the EQT Golf capsule will be available in limited quantities on adidas.com, the adidas app and select retailers worldwide beginning today, with additional items arriving soon. Check local market for availability.

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TheNewsMarketTeam

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