MUMBAI, India, Sept. 3, 2025 /PRNewswire/ — Axis Bank, one of the largest private sector banks in India, today announced the launch of Sparsh Week 2025, a landmark initiative that will bring together over 1 lakh employees across its network of 5,868 branches nationwide to strengthen relationships and deliver memorable experiences for customers. Scheduled from 1st to 5th September, this flagship event will see the leadership and employees across the country actively engage with customers and celebrate the spirit of service that defines the Bank. With the theme ‘Raise the Bar‘, this year’s edition is set to redefine customer experience, employee engagement, and leadership visibility across the Bank’s vast network.
Now in its third year, Sparsh Week is anchored in four core mantras that define Axis Bank’s culture: Own the Brand, Own the Customer, Act with Speed, and Zero Pendency. More than 40 senior leaders, including Amitabh Chaudhry, MD & CEO, Axis Bank; Munish Sharda, Executive Director, Axis Bank; Subrat Mohanty, Executive Director, Axis Bank; and Neeraj Gambhir, Executive Director, Axis Bank, among others, will travel across 40 cities to interact directly with customers, mentor frontline teams, and lead special sessions to reinforce the Bank’s values.
Commenting on the launch, Amitabh Chaudhry, MD & CEO, Axis Bank, said, “With Sparsh at the heart of our efforts, we remain deeply focused on customer obsession, committing to delight our customers every single day. This is not just a weeklong celebration but a reminder of the culture we are shaping, where every interaction is an opportunity to create value and deliver a truly distinctive experience. Our vision is to make Axis Bank the most trusted partner in every customer’s financial journey – defined by empathy, innovation, and service excellence.”
Engaging customers through curated experiences
Sparsh Week 2025 will feature a series of high-impact initiatives designed to engage customers, extend special offers, and celebrate long-standing relationships. Key highlights include:
A host of thematic days and select branch-level activations are also planned to ensure personalized engagement and benefits for various customer groups, such as:
Sparsh Week 2025 marks a significant leap from its 2024 edition, with the Bank aiming to engage over 1.5 lakh customers – nearly three times last year’s figure of 55,000. Over the years, Sparsh has been pivotal in deepening relationships and fostering customer connect. The 2025 edition continues this journey, underscoring the Bank’s focus on scale, customer-centricity, and creating lasting impact.
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About Axis Bank
Axis Bank is one of the largest private sector banks in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture, and Retail Businesses. It has 5,879 domestic branches (including extension counters) and 14,134 ATMs and cash recyclers spread across the country as on 30th June 2025. The Bank’s Axis Virtual Centre is present across eight centres with over ~1,825 Virtual Relationship Managers as on 30th June 2025. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge, Axis Pension Fund and Axis Bank Foundation.
For further information on Axis Bank, please refer to the website: https://www.axisbank.com
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