Categories: Business

Beko Europe Appoints Akn Garzanl as New CEO


Akın Garzanlı, who previously served as CMO of Beko has been appointed as the CEO of Beko Europe

- Advertisement -

ISTANBUL, Oct. 1, 2025 /PRNewswire/ — Beko, a global leader in home appliances, today announced a new senior level appointment. Akın Garzanlı, who has been serving as Chief Marketing Officer of Beko since 2022 has been appointed as Beko Europe’s CEO and Beko’s Chief Commercial Officer in the Europe Region. He is taking over this role from Ragıp Balcıoğlu, who has been appointed as Beko’s Chief Marketing and Strategy Officer.

- Advertisement -

Akın Garzanlı has joined Beko for over 20 years ago. In his last role, leading 22 global and local brands in more than 55 countries with a marketing team spread across a large geography and developing marketing strategies that make a difference, he had been in charge of global brand management and marketing communications, industrial design, product management, small domestic appliances, content excellence, marketing insight and analytics, and marketing growth and transformation. In addition to the marketing function, he also oversaw the Middle East, Africa, and CIS regions as of 2023.

- Advertisement -

Garzanlı started his career in 2002, when he became responsible for Beko’s global markets. He has held key positions in the company’s global functions, including sales, product management, marketing and customer service. In 2018, he was appointed as Global Customer Care Director, and as of 2020, he assumed the role of Global Brand Director in addition to this position.

- Advertisement -

Garzanlı graduated from St. George’s Austrian High School in Istanbul and holds a bachelor’s degree from Istanbul University in the field of Management. He earned his MBA from the Koç University. Garzanlı also completed several programs at Harvard Business School and Kellogg School of Management.

- Advertisement -

Akın Garzanlı has brought energy and clarity to Beko’s global marketing capability, and he knows how to turn consumer insight into performance. Beko Europe has a wide brand portfolio, and Garzanlı’s experience managing and growing multiple brands across markets, combined with his agile approach, will help Beko get closer to its customers and turn brand strength into further results.

- Advertisement -

Photo: https://mma.prnewswire.com/media/2786746/Beko_Europe_CEO.jpg
Logo: https://mma.prnewswire.com/media/2765641/5535155/Beko_Logo_Corporate.jpg

- Advertisement -

 

- Advertisement -

 

- Advertisement -

View original content:https://www.prnewswire.co.uk/news-releases/beko-europe-appoints-akn-garzanl-as-new-ceo-302572113.html

- Advertisement -
PRNW Agency

Recent Posts

Cricketer Shreyas Iyer Unveils SoBo Mumbai Falcons Yoddhas Jersey and Flags Off 13 Player Contracts to Empower Emerging Talent

National cricket sensation Shreyas Iyer today unveiled the official jersey of SoBo Mumbai Falcons Yoddhas…

32 minutes ago

Unlock Hidden Treasure in Book of Sands: Reborn Only on Parimatch

Parimatch, the #1 global gaming platform, proudly introduces its latest slot release, Book of Sands:…

32 minutes ago

JOY GROUP Completes Acquisition of Italian Dermatological Hair Care Brand Foltne

SHANGHAI, Oct. 21, 2025 /PRNewswire/ -- China's leading multi-brand beauty group JOY GROUP (Shanghai Juyi Cosmetics Co.,…

34 minutes ago

Virtuosi 2.0 – Unleashed

The Next Generation of BioPharma Education for the Advanced Manufacturing Era ALEXANDRIA, Va., Oct. 21,…

34 minutes ago

The Shaw Prize Award Presentation Ceremony 2025: Continuing 22 Years of Legacy in Science and Innovation

HONG KONG, Oct. 21, 2025 /PRNewswire/ -- The Shaw Prize presented its awards to four…

2 hours ago

Netcracker Receives Frost & Sullivan’s 2025 Global and Regional Recognitions for OSS/BSS Technology Innovation, Product Leadership, and Company of the Year

Demonstrating unmatched OSS/BSS technology innovation, product leadership, and customer-centric excellence, Netcracker earns three Frost & Sullivan…

2 hours ago