***MEDIA ALERT***MEDIA ALERT***MEDIA ALERT***
Countdown Begins to Las Vegas’ “Fabulous 5-Day Sale”
The city’s first-ever destination-wide sales event will launch as part of the bold “Welcome to Fabulous” brand campaign extending an invitation to experience the unbeatable value of Las Vegas.
WHAT: Las Vegas is upping the ante with its first-ever destination-wide sales event, “The Fabulous 5-Day Sale.”
This limited-time sale will deliver incredible deals on resorts, restaurants, entertainment, and experiences, extending a citywide invitation to visitors to rediscover the magic, energy, and unbeatable value of Las Vegas. Terms and conditions vary by offer.
Full details of the sale will be unveiled Monday, Sept. 22, coinciding with its 6 a.m. PDT launch.
WHEN: The sale will take place Monday, Sept. 22, at 6 a.m. PDT – Friday, Sept. 26, at 11:59 p.m. PDT
WHERE: VisitLasVegas.com/Deals
CONTACT:
Kristin Weddingfeld, LVCVA, kweddingfeld@lvcva.com
Erin Mowry, R&R Partners, erin.mowry@rrpartners.com
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ABOUT THE “WELCOME TO FABULOUS” CAMPAIGN
Launched Sept. 4, 2025 by the LVCVA, the “Welcome to Fabulous” campaign is a year-long, bold new brand platform inspired by the city’s iconic “Welcome to Fabulous Las Vegas” sign. The integrated campaign reaffirms Las Vegas’ commitment to unmatched hospitality and exceptional value while delivering on the brand promise of creating unforgettable moments for every visitor. Through a mix of broadcast, digital, out-of-home, partnerships, activations, and citywide events, the campaign showcases the energy, excitement, and spirit that make Las Vegas the ultimate escape.
Previously launched elements of the campaign include:
Thursday, Sept. 4: A 60-second travel-inspiration commercial debuted on national TV.
Thursday, Sept. 4: Las Vegas landmarks turned purple as marquees and digital billboards across the city lit up with the “Welcome to Fabulous Las Vegas” message.
Thursday, Sept. 4: Times Square debuted a 3D anamorphic billboard showcasing renowned Las Vegas imagery, creating the illusion of breaking through the confines of the screen.
Friday, Sept. 12: Fabulous Pickups and a Photo Opportunity at Harry Reid International Airport
Monday, Sept. 15: The Fabulous Tunnel Walk at Allegiant Stadium
Wednesday, Sept. 17: A larger-than-life billboard blinks from “Welcome to Fabulous Las Vegas” to “Come to Fabulous Las Vegas” on Sunset Boulevard in Los Angeles.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel and operates the 4.6 million-square-foot Las Vegas Convention Center (LVCC). With 151,000 hotel rooms and over 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA’s mission centers on attracting visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.LVCVA.com, www.VisitLasVegas.com or www.VegasMeansBusiness.com.
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