London, UK, Wednesday 12 November 2025: Genesis Motor UK has announced that Ben Sargeant will take on a newly created role as Director of Genesis and Customer Strategy, as the brand prepares for its next chapter of growth and innovation.
Ben brings over 20 years of commercial and strategic leadership from the automotive industry, having held a variety of senior roles at Hyundai Motor UK. Most recently, he served as the Customer Experience Director, leading responsibility for Hyundai and Genesis across the critical UK Market.
Ashley Andrew, President & CEO of Hyundai and Genesis Motor UK said: “With his extensive automotive brand experience, proven track record and strategic thinking, Ben is perfectly positioned to lead the next phase of growth for Genesis in the UK as we expand our retail partner footprint. His expertise in customer service and experience with our retail partners will be fundamental to securing growth through excellence in customer service.”
On his appointment, Ben added “It’s a true honour to lead Genesis within the UK at such an exciting time. With the future Magma and hybrid products, Genesis Magma Racing programme and expansion of our UK presence through our Retail Partners, it is a great opportunity to really drive Genesis into the next chapter of our brand story.”
In June 2025, Genesis Motor Europe announced its expansion into four new markets, complementing its existing operations in the UK, Germany and Switzerland. Genesis will be launching its electrified product range in France, Italy, Spain and The Netherlands, with customer deliveries in early 2026. Alongside new market launches, the brand will also launch its first high performance model, GV60 Magma, ahead of the Genesis Magma Racing debut at the 2026 FIA World Endurance Championship.
About Genesis
Founded in South Korea, Genesis offers premium cars with a luxury experience and is committed to delivering an exceptional service to its customers. From its European headquarters in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland and the UK. Since launching in Europe in 2021, the brand has received multiple company and product award wins across all three markets.
The Genesis range includes three dynamic pure electric models as well as the most recent addition, Genesis G90, the brand’s flagship luxury saloon. Central to Genesis’ identity is the distinctive design language of ‘Athletic Elegance’, blended with the very latest technology to deliver state-of-the-art customer features.
For more information about Genesis and its definition of premium, please visit www.genesis.com.
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