Hyundai Motor Group (the Group) revealed plans for the 2025 ZER01NE Day, a festival celebrating imagination and innovative ideas from creative talents within and beyond the Group.
Running from September 17 to 21, ZER01NE Day will take place at the Hyundai Seongsu Complex Hub (formerly the Gojin Motors Seongsu Service Center) in Seoul. Situated in Seongsu, a hub of cultural and creative trends, this venue is set to become a future customer experience touchpoint.
The 2025 ZER01NE Day will unfold under the theme ‘ZER01NE 0RB1T.’ The concept symbolizes creators, startups and Group employees moving along their respective orbits while interacting with each other. Under this theme, the Group aims to redefine how creativity shapes artificial intelligence (AI), robotics and mobility — and even explore the new frontier of space.
“ZER01NE Day is a stage where participants freely experiment and embrace new challenges,” said Kyuseung Keith Noh, Vice President and Head of ZER01NE Group at Hyundai Motor Group. “Through this festival, we look forward to showcasing the innovative outcomes curated by ZER01NE’s creative talents and sharing their imaginative visions with the public.”
Showcasing Innovation: Creator-Led Projects
This year’s festival will feature eight creator-led projects that explore the ways AI and robotics are reshaping our lives and mobility. Key participants include:
ZER01NE LAB Co-Creation at the Intersection of Art and Business
In addition, the ZER01NE Lab, a collaboration between creators and Hyundai Motor and Kia teams, will present several joint projects, including:
A newly launched initiative, ZER01NE Lab Ignite, will feature GenAI in Mobility, an interactive project developed collaboratively by Hyundai Motor and Kia employees under the team name PromptOn. Visitors will experience how generative AI evolves from being just a tool to becoming a partner in the driving environment.
Startup Exhibition & Open Innovation Programs
Alongside these creator-led initiatives, six innovative startups based in Korea will showcase their breakthrough technologies, including:
In addition, five overseas startups affiliated with Hyundai CRADLE, Hyundai Motor Group’s global open innovation hub, will join the exhibition. The Group operates CRADLE innovation bases in five countries — the United States, Germany, Israel, China, and Singapore — to identify and collaborate with promising startups around the world.
ZER01NE DAY is free and open to the public with no prior registration required. Visitors can immerse themselves in creativity and innovation while participating in docent-guided tour programs available throughout the event.
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