NEW DELHI, Oct. 7, 2025 /PRNewswire/ — Taboola (NASDAQ: TBLA) today announced that India Today Group is pioneering the use of DeeperDive, a Gen AI answer engine built for the open web connecting readers with content, within the APAC region. India Today Group is the first to partner with Taboola in APAC for DeeperDive, the industry-first AI answer engine that lives directly on publisher websites and leverages their own content to explore topics they care about.
DeeperDive brings the power of Gen AI search engines directly onto publisher websites, tapping into years of proprietary, real-time, high-quality content created by journalists and editors across the open web. Readers can ask questions about topics they’re interested in, and have AI provide answers instantly, sourced from trusted journalists such as the best election coverage or deep analysis of big stories.
With a legacy of 50 years, the India Today Group has consistently led India’s media landscape with some of the country’s biggest news breaks, credible content, and editorial leadership. From setting the agenda in print journalism to creating disruptive formats in broadcast news and digital innovation, India Today Group has remained synonymous with trust and authority.
This partnership with Taboola reflects the Group’s commitment to continuously embracing technology to serve readers in new and impactful ways.
DeeperDive prompts questions that may be of interest to readers, delivers direct responses, and surfaces additional context and stories from the same publisher site. By meeting users with intuitive, conversational interfaces and instant, relevant answers, India Today Group can dominate in a rapidly shifting digital landscape and reinforce its brand as a trusted, forward-thinking destination.
Commenting on the partnership, Kalli Purie, Vice Chairperson and Executive Editor-in-Chief of the India Today Group said, “The India Today Group has always been at the forefront of every wave of change in Indian media. For us, pioneering journalism must always be future-ready — not just keeping pace but leading change. That leadership gives our editorial its credibility, and with AI we add the power to be faster, more connected, yet firmly rooted in facts. With DeeperDive, we will further strengthen India Today Group’s connection with its readers, offer them richer experiences, and unlock new AI frontiers of engagement and monetisation.”
“India Today Group has already solidified its name as a must-visit destination in India both domestically and across the Indian diaspora,” said Adam Singolda, CEO and Founder of Taboola. “Their commitment to continually innovating and finding new ways for readers to enjoy their content is noteworthy. DeeperDive is giving the power to join the Gen AI revolution on their own terms, creating richer, more trusted experiences for users and unlocking search-like monetisation opportunities that were previously out of reach.”
DeeperDive is built to provide:
About Taboola:
Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialised algorithms, and unmatched scale.
About The India Today Group
The India Today Group, established in 1975, is India’s most trusted and diversified media conglomerate. Built on the belief that independent media is central to democracy, it has consistently championed journalism rooted in truth, credibility, and bold storytelling.
From the iconic India Today magazine to category leaders like Aaj Tak, Business Today, and Lallantop, the Group today operates across television, print, digital, mobile, and audio. With a monthly aggregate access of over 750 million, it stands as India’s most trusted media voice.
Renowned for innovation, the Group has pioneered integrated newsrooms, AI-powered news anchors, and digital-first platforms, while also curating thought-leadership events such as the India Today Conclave and Sahitya Aaj Tak. It continues to shape the future of journalism and media engagement.
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