Categories: Automobile

Kia America Embarks on Epic Road Trip in New TwoPart Creative Campaign for The 2026 Sportage Compact SUV

  • Campaign highlights versatility and capability of Kia’s longest-running nameplate
  • Episodic broadcast effort features the new 2026 Sportage X-Pro and Sportage Hybrid models

Kia America is reveling in the joy, adventure and excitement of the classic American road-trip in a new two-part creative campaign for the 2026 Sportage SUV. As the fast-growing brand’s longest-running nameplate, the popular Kia Sportage was recently updated to include a dynamic exterior design featuring a broad, upright grille and a tech-forward cabin with advanced wireless connectivity.

The episodic campaign features two 30-second spots that take viewers along for the journey of a lifetime. Entitled “Keep the Adventure Going” and set to “Rock’n Me” by the Steve Miller Band, the first episode follows a young man in a Sportage X-Pro as he drives through various weather conditions and over multiple terrains, with the progress of his cross-country road trip charted by the location on his ever-changing t-shirt. Making a stop in Texas, the driver meets his match – literally – when he spots a young lady wearing the same t-shirt. Hinting of things to come, the tagline “Keep the Adventure Going” appears before the spot cuts to the happy couple, now seated side by side in the Sportage, wearing his-and-hers “Virginia is for Lovers” t-shirts.

Picking up where the first let off, we next see the couple – now driving a Sportage HEV with a turbo hybrid powertrain – continuing their adventure and celebrating life’s milestones along the way.

“Sportage is Kia’s longest-running nameplate for a reason, because it is the perfect SUV for every driver regardless of life stage,” said Russell Wager, vice president, marketing, Kia America. “With its class-leading interior space, advanced driver assistance features, a tech-forward cabin and available electrified powertrains, Sportage is built for anything people might encounter on the road of life.”

In addition to the 30-second broadcast spots, making their debut in July, the campaign includes 15-second shorts, digital, print and out-of-home components as well as paid social media including social skins and banners ads across a variety of platforms including: TikTok, Pinterest, Meta, Reddit and Snapchat.

TheNewsMarketTeam

Recent Posts

Kohat University of Science and Technology Partners with MindHYVE.ai to Pioneer AI-Powered Learning and Academic Transformation in Pakistan

KOHAT, Pakistan, Oct. 31, 2025 /PRNewswire/ -- In a milestone for higher education in Pakistan,…

4 minutes ago

NYSE Content Advisory: Pre-Market Update + Fortune Celebrates Cyber 60 List

NEW YORK, Oct. 30, 2025 /PRNewswire/ -- The New York Stock Exchange (NYSE) provides a…

4 minutes ago

450+ years of tradition of scholarly excellence: Queen Elizabeth’s School, Dubai Sports City to Open August 2026

DUBAI, UAE, Oct. 30, 2025 /PRNewswire/ -- Building on more than 450 years of academic excellence…

5 minutes ago

Percept Live and A.R. Rahman Set to Create History with the Global Premiere of 'The Wonderment Tour' at DY Patil Stadium

Percept Live, the creators of Asia’s largest Electronic Dance Music Festival ‘Sunburn’, is poised to…

2 hours ago

It's Spotlight Enters the DOOH Industry, Takes Over Digital Screens at CP.67 Mall, Mohali

It's Spotlight, a newly launched data-driven digital out-of-home (DOOH) advertising startup, has officially taken over…

2 hours ago

Join the Team of Champions: Messi, Martinez, Fernandez in New Parimatch Ad

Parimatch, the #1 global gaming platform, has launched a new ad to celebrate its ongoing…

2 hours ago