• 79,007 units sold in May, a 5-percent increase compared to previous year
• Best-ever May performances for Telluride, Sportage, Carnival, and K4
• 2026 EV9 Nightfall Edition and EV9 GT-Line with two-tone roof now available in showrooms

Kia America delivered 79,007 total units in May – up 5-percent over the same period last year – and extended the fast-growing brand’s streak of consecutive months of year-over-year sales growth to eight. Retail sales at Kia dealerships increased by 8-percent over May 2024 and are up 15-percent year-to-date, reinforcing the company’s continuous growth trajectory in the marketplace.

The Carnival MPV, which introduced a new hybrid model last year, saw a significant sales increase of 68-percent year-over-year. Additionally, popular SUV models such as Telluride (+12-percent) and Sportage (+10-percent), along with the sporty K4 sedan (+4-percent), all achieved their highest-ever May sales.

“As the second half of the year approaches, Kia’s market competitiveness continues to strengthen with eight consecutive months of sales growth. Kia’s diverse powertrain lineup, including ICE, hybrids, and EVs, coupled with the strong and sustained customer interest in the brand’s Telluride, Sportage, Carnival MPV, and K4 models have been some of the key drivers of the company’s continued sales growth,” said Eric Watson, vice president, sales operations, Kia America. “And we anticipate this growth trajectory will continue with the 2026 EV9 Nightfall Edition and EV9 GT-Line with two-tone roof now available in showrooms nationwide. With new design elements – including a new two-tone roof, as well as enhancements in driving range and performance – the upgraded EV9 Nightfall Edition and the EV9 GT-Line with two-tone roof are set to better meet the expectations of customers looking for a three-row, all-electric SUV.”

In addition to the monthly sales performance, Kia America announced several initiatives, including:

• Kia America announced through its “Accelerate the Good” Dealer Match program, the company and its nationwide network of retailers raised a total of $4.6 million for non-profit organizations in 2024, including donations totaling more than $1.5 million each to St. Jude Children’s Research Hospital^® and No Kid Hungry®. Now in its fourth year, the initiative continues to provide critical support for a wide variety of causes across the United States.

• The 2025 Kia Sportage Hybrid has been recognized in Cars.com’s list of Best Hybrids for the Money, taking the win in the Compact SUV category. This latest accolade marks the second consecutive year the Sportage Hybrid has been recognized.

• The Kia K4 sedan has been named a 2025 Wards 10 Best Interiors & UX award winner. The annual Wards 10 Best Interiors & UX competition evaluates new or heavily redesigned vehicle interiors and user-experience technology, with scoring based on a variety of metrics including design and aesthetics, comfort, materials, fit-and-finish, connectivity and infotainment, displays and controls, as well as advanced driver assist systems and value. For the 2025 awards, 34 vehicles were evaluated.

	MONTH OF MAY		MAY YTD
Model	2025	2024	2025	2024
EV9	37	2187	4,016	7766
EV6	801	2,660	5,190	8,770
K4/Forte	13,870	13,132	63,970	59,115
K5	6,957	1,950	28,951	9,036
Soul	5,043	5,740	21,389	23,900
Niro	2,354	4,215	9,820	14,721
Seltos	5,254	6,460	20,677	26,915
Sportage	17,063	15,512	74,536	66,537
Sorento	9,093	8,826	43,888	39,738
Telluride	11,560	10,315	52,267	44,842
Carnival	6,975	4,151	27,952	17,277
Total	79,007	75,156	352,656	320,531

 

* Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.