Kia Unveils Disney, Marvel, Pixar, Star Wars and National Geographic Display Themes

• Kia launches a series of new display themes featuring some of Disney’s most iconic brands, designed to delight fans of all ages and interests.
• Beloved characters and artwork from across the Disney portfolio enhance the in-car experience.
• Five franchises^[1] will roll out by 2025, culminating with Star Wars™, with up to 30 individual themes available by the end of 2026.
• Explore upcoming themes^[2] and various digital features in the Kia Connect Store.

Kia Corporation is collaborating with Disney to create a unique experience that brings beloved characters from the studio’s most iconic entertainment brands into Kia vehicles^[i].

Available on models equipped with the Connected Car Navigation Cockpit (ccNC) based infotainment system, the new themes offer a wide range of immersive experiences inspired by the worlds of Disney, Pixar, Marvel, National Geographic and Star Wars™. From The Lion King and Toy Story to The Avengers and The Mandalorian, these themes transform the interior into a visually rich environment, creating powerful shared moments and emotional connections for drivers and passengers alike.

“This collaboration with Disney represents a ground-breaking use of our digital and over-the-air systems^[ii] to allow owners to customize not just the appearance, but the personality of their vehicles with the art of characters from some of the most beloved cinematic worlds ever created,” said Charles Ryu, Senior Vice President and Head of Kia’s Global Brand & CX Division. “Kia aims to establish itself as the industry’s most approachable mobility brand both through its innovative product design and the advanced use of smart technology.”

From start-up to arrival, each theme integrates distinctive graphics and design elements across the ccNC, offering moments of joy, nostalgia and connection for fans of all ages. The result is an emotionally engaging journey that lets fans experience artwork of their favorite Disney characters in a new and immersive way.

Themes featuring Marvel’s Avengers, Disney’s Mickey & Friends, and Pixar’s Toy Story are among the first to roll out, with approximately 30 themes scheduled to launch by 2026. The Kia Connect store will host a dedicated Disney section, where users can access the available themes. A specially curated Disney promotion page^[3] will offer fans opportunities to engage through related events and campaigns.

View the launch film here. For more information, visit Kia Connect Store in each respective region.

^[1] The five franchises — Disney, Marvel, Pixar, Star Wars™ and National Geographic — will each have at least one theme launched in the U.S., Europe, and Korea by 2025.

^[2] The ‘upcoming themes’ feature in the Kia Connect Store is only available in European countries and Korea.

^[3] Only available in European countries and Korea.

^[i] Display Themes are only available on models that have the selected ccNC (Connected Car Navigation Cockpit) based infotainment system. An active Kia Connect subscription is required to utilize Display Themes. Without an active Kia Connect subscription, Display Themes will not be operational. Once purchased, Display Themes are limited to use on the specific vehicle tied to purchase and cannot be transferred to other vehicles.

^[ii] Over-the-Air features and updates may require an additional cost and may vary by model, model year, and trim level. Features, specifications, and fees are subject to change. Kia Connect subscription is required and Kia Connect terms and conditions apply.