New proprietary research from Oriflame
redefines beauty as a powerful driver of wellbeing
STOCKHOLM, Oct. 8, 2025 /PRNewswire/ — Global beauty and wellbeing company, Oriflame, today releases its first Beauty & Wellbeing Report, revealing a major shift in how women around the world experience and define beauty. Based on a study of 3,500 women across seven countries, the report highlights the powerful role beauty plays in enhancing emotional wellbeing, self-confidence, and daily self-care.
The findings reveal that beauty today is not about chasing perfection, but about feeling emotionally supported, connected, and in control.
Speaking about the report, Anna Malmhake, CEO & President of Oriflame, said, “This report reaffirms what we’ve believed for decades: that beauty is a deeply emotional and empowering experience.
“Across the world, women are telling us that beauty rituals help them feel grounded, confident, and connected to themselves. That’s exactly the kind of beauty Oriflame stands for: accessible, effective, and emotionally meaningful.”
Key Findings:
Find the full Beauty & Wellbeing Report at:
www.oriflame.com
About Oriflame
As a globally renowned beauty and wellbeing company, Oriflame has empowered individuals since 1967 through its diverse portfolio of high-quality, innovative, and sustainable beauty and wellbeing products. It operates in over 60 markets.
About the Report
The Beauty & Wellbeing Report was commissioned by Oriflame and conducted independently by Toluna in November–December 2024. It surveyed women aged 18–75 across China, India, Mexico, Nigeria, Poland, Turkey, and the UK, examining how beauty habits intersect with emotional, physical, and social wellbeing.
View original content:https://www.prnewswire.co.uk/news-releases/new-global-beauty–wellbeing-report-unveils-emotional-wellbeing-as-the-true-face-of-beauty-302577334.html
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