30 September 2025 – A total of 15 organisations and individuals today joined the Grassroots365 Innovation Incubation initiative, which is part of the Olympism365 Innovation Hub – a collaboration between the International Olympic Committee (IOC), Beyond Sport and Women Win. The participants will be supported as they develop and test their ideas, which use sport to drive social development in their communities and advance the United Nations (UN) Sustainable Development Goals (SDGs).
By joining the programme, the 15 participants will embark on a six-month innovation journey to further develop their ideas into concrete proposals. As part of this process, they will have access to an education programme providing useful information on how to design ideas, mobilise resources to implement them, and measure the impact. The participants will also have the opportunity to learn from other innovators and peers within the Olympism365 Innovation Hub.
At the end of the process, they will be invited to apply for one of five USD 15,000 grants to pilot their innovations.
The Grassroots365 Innovation Incubation model is designed to connect innovators worldwide who are driving change at the hyper-local level, enabling them to share knowledge and expertise. This initiative reflects the IOC’s commitment, through the Olympism365 strategy, to harness the power of sport as a key enabler of the UN SDGs. It strengthens collaboration between the sports movement, the social development sector and purpose-driven businesses to build a better world through sport.
Ollie Dudfield – IOC’s Olympism365 Associate Director
Meet the 15 Grassroots365 Incubators
“Real, measurable impact”
“I am happy to be joining the Grassroots365 Innovation Incubation programme,” said Pearl Gambiza from YASD in Zimbabwe. “I hope to gain the skills to transform my initiative from an idea into a sustainable, impactful and scalable grassroots initiative – and I am eager to share my passion for sport for sustainable development with like-minded people.”
Repa Kustipia from Indonesia’s Gastro Forestry Project paid tribute to the potential for international collaboration and knowledge-sharing within the Grassroots365 Innovation Incubation programme:
“I believe that positive social bonds formed through sportsmanship are the foundation for any economic or commercial growth in rural sports initiatives. If that foundation is strong, then scaling can follow – with real, measurable impact.”
About the Olympism365 Innovation Hub
The Grasroots365 programme is part of the Olympism365 Innovation Hub initiative, which is supporting a diverse community of innovators leading new and impactful approaches to sport for sustainable development. The Hub is a collaboration between the IOC and two non-governmental organisations, Beyond Sport and Women Win.
In addition to the Grassroots365 programme, the Olympism365 Innovation Hub’s initiatives include:
More information about Olympism365, the IOC’s strategy to strengthen the role of sport as an important enabler for the UN SDGs, can be found here.
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