Categories: Sports

Queens Park Rangers & TokenFi Sign Sponsorship Deal

Thursday 31 July, 2025

- Advertisement -

New agreement brings blockchain-powered tokenization to fan engagement in professional football.

- Advertisement -

Queens Park Rangers (QPR) Football Club has entered into a pioneering partnership with TokenFi, a global leader in asset tokenization, ahead of the 2025-2026 EFL Championship season. This collaboration represents a first in sports, integrating blockchain technology to enhance fan interaction.

- Advertisement -

- Advertisement -

Under the terms of the agreement, TokenFi will be featured prominently as QPR’s Official Partner and Official Training Kit Sleeve Partner. TokenFi’s logo will appear on the training wear of the first team, coaching staff, and manager. The partnership will also see TokenFi branding across Loftus Road Stadium, including LED signage, dugout headrests, hospitality lounges, and club media backdrops.

- Advertisement -

Euan Inglis, QPR’s Commercial Director, highlighted the importance of the partnership, stating, “By embracing tokenization, we are redefining how fans engage with the club. This partnership aligns with our goal of connecting with supporters globally in innovative ways.”

- Advertisement -

The partnership will include digital activations such as email campaigns, matchday graphics, newsletters, and a partnership announcement video. Both parties will work closely together to explore new tokenization initiatives throughout the agreement.

- Advertisement -

- Advertisement -

Pedro Vidal, Community Relations Officer at TokenFi, added, “This partnership empowers fans to take part in QPR’s journey through tokenization. We are excited to collaborate with QPR in shaping the future of fan engagement.”

- Advertisement -

The deal also facilitates interaction with TokenFi’s associated brands, Floki and Valhalla, with the potential for further collaborations in future seasons, including the 2026-2027 campaign.

- Advertisement -

TokenFi, known for its platform that allows easy tokenization of assets, is committed to revolutionizing the tokenization industry, offering a straightforward, no-coding-needed solution.

- Advertisement -

- Advertisement -

Both QPR and TokenFi look forward to the opportunities this partnership will bring, setting a new precedent for sports sponsorships.

- Advertisement -

Distributed by https://pressat.co.uk/

- Advertisement -
Pressat Media

Recent Posts

FNZ reaches record milestone of US$2 trillion in Assets on Platform

Assets on Platform have grown by 406% over the last five yearsThis milestone reinforces FNZ's position…

23 minutes ago

India’s business sentiment shows cautious optimism in Q3 2025, with medium enterprises leading investment confidence amid global uncertainty

MUMBAI, India, Aug. 21, 2025 /PRNewswire/ -- A recent survey on Financial Confidence and Investment…

23 minutes ago

Rocket Lab Successfully Launches 70th Electron Mission

LONG BEACH, Calif.--(BUSINESS WIRE)--$RKLB--Rocket Lab Corporation (Nasdaq: RKLB) (“Rocket Lab” or “the Company”), a global…

4 hours ago

Ancora Issues Letter to CSXs Board of Directors Regarding the Need to Avert a Permanent Impairment of Value and Aggressively Pursue a Value-Maximizing Merger

Asserts the Board Should Immediately Announce the Formal Retention of an Investment Bank and Plan…

4 hours ago

CGTN: ‘Big family’: China committed to building closer SCO community with shared future

BEIJING, Aug. 23, 2025 /PRNewswire/ -- CGTN published an article on Chinese President Xi Jinping…

4 hours ago

5,990 Smart EV Redefines Joyful Mobility

BEIJING, Aug. 23, 2025 /PRNewswire/ -- Chinese innovation brand ASTRAUX is set to host its Global…

4 hours ago