Utah 2034 marks 3,000 days to go with new name and statewide engagement push

25 November 2025 – With 3,000 days until the Olympic and Paralympic Winter Games return to the United States, the Organising Committee has unveiled “Utah 2034” as the official name of the 2034 Games edition. The announcement, made during the milestone celebration, reflects a strong commitment to uniting communities across the entire state and building momentum well ahead of 2034.

Key facts

• Utah 2034 was unveiled as the official name and brand for the 2034 Olympic and Paralympic Winter Games, marking the 3,000-day milestone.
• A new Utah 2034 wordmark and the Games’ first merchandise collection were launched to engage communities across the entire state.
• A 12-foot (3.65m) Utah 2034 art installation was revealed at Salt Lake City International Airport to welcome millions of visitors in the lead-up to the Games.

Games for the whole state and beyond

“From our capital of Salt Lake City out to every corner of our state, the Utah 2034 Olympic and Paralympic Winter Games should be shared by all Utahns,” said Fraser Bullock, President and Executive Chair of the Organising Committee. “We are all Utahns together. Faster, Higher, Stronger – Together.”

The International Olympic Committee (IOC) welcomed the development, recognising the opportunity for Utah 2034 to deepen engagement beyond Salt Lake City, nationally and internationally, while leveraging the region’s renowned sporting legacy.

“The IOC welcomes this development as the name Utah 2034 will resonate not only in Salt Lake City, but also across Utah, across the United States and around the world. With the longer lead time for this Games edition, local organisers have more runway space than ever to build meaningful connections with communities, activate legacy venues and involve fans early in the journey. Utah 2034 is making excellent use of that opportunity,” said Christophe Dubi, Olympic Games Executive Director.

The new name and initiatives aim to encourage every Utahn to feel connected to the Games – whether as volunteers, spectators or community partners. Brad Wilson, CEO of Utah 2034, underlined the broad vision for community impact: “Under Utah 2034, all Utahns can feel they are a part of the Games, and we are able to showcase to the world our magnificent landscapes, our sense of values, and our people here in Utah and their passion for service to others. Utah 2034 gives us a strong national footprint to rally America around the Games.”

Utah 2034 will draw heavily from the strong legacy of the 2002 edition, with ten of the thirteen venues being reused from the earlier Games. The plan relies entirely on existing or temporary facilities, with all venues being no more than 60 minutes from the Olympic Village. As the state capital, Salt Lake City will sit at the heart of the 2034 Games, with events also taking place in Park City, Soldier Hollow, Snowbasin and Provo.

A new look for 2034

The unveiling of the Utah 2034 name was accompanied by a newly designed wordmark and the launch of the Organising Committee’s first merchandising programme in partnership with LA28 and the US Olympic and Paralympic Committee (USOPC).

The Organising Committee introduced the new Utah 2034 wordmark, a custom design inspired by the landforms of the American West and by athletes in action. The wordmark will be integrated into the transitional Games logo, which will be replaced with an official Games brand after the LA28 Olympic Games.

Utah 2034 also introduced its first merchandise line which includes items such as pins, apparel and accessories featuring the new wordmark. Products are available at utah2034shop.com and will soon be sold at Utah’s legacy venues and the Team USA Shop in Colorado Springs.

A new art installation welcomes the world

To mark the 3,000-day milestone, a 12-foot-tall Utah 2034 art installation was unveiled at Salt Lake City International Airport. Designed and crafted by a century-old local firm, the brushed-metal sculpture features an illuminated Utah 2034 wordmark and is expected to be seen by more than 200 million visitors before the Games.

“It’s a symbol of our state’s initiatives to welcome the world,” said CEO Wilson.

The installation joins other Olympic landmarks at the airport, including the Hoberman Arch from the Salt Lake 2002 Medals Plaza, rededicated in 2023.

The Utah 2034 Olympic and Paralympic Winter Games will take place from 10 to 26 February 2034. More information is available on the official website.