Why the golf ball Is about to change forever

Monday 21 July, 2025

Buffalo, NY / Antwerp, BE — For over 600 years, the golf ball hasn’t changed much. Dimpled. White. Passive. But this year, that changes — forever.

OnCore Innovations, the U.S. company behind the GENIUS smart ball, has just acquired WAMP, a fast-growing golf app born in Belgium. The goal? To launch a connected golf experience that turns the ball into a real-time coach, a scorekeeper, and a gateway to global competitions — all from your pocket.

The GENIUS ball is packed with a wireless-charging sensor stack: accelerometer, gyroscope, magnetometer, antenna — all embedded in OnCore’s patented hollow-core design. It tracks every putt, drive, and spin in real time. But hardware alone doesn’t create a revolution. Software does. That’s where WAMP comes in.

Built by brothers — pro golfer Thomas Pieters and tech entrepreneur Pieter-Jan Pieters — WAMP is a platform that gamified golf. It helped over 10,000 players in Europe organize tournaments, compete in challenges, and track progress — together. With this acquisition, WAMP’s platform becomes the user experience behind GENIUS.

With WAMP’s software and product team now onboard, OnCore gains a battle-tested platform to bring GENIUS to life. The OWOW studio (the venture & software team behind WAMP) will continue to lead development of OnCore’s player experience software.

“OnCore didn’t just acquire an app — they acquired a platform, a brand, and a European launchpad” said Lode Roovers, partner at New Game Plan and strategic investor in WAMP

“WAMP’s technology is the perfect complement to our hardware,” said Keith Blakely, CEO of OnCore Golf. “We’re not just creating a smart ball — we’re creating a smart game. That means community, competitions, coaching insights, and data-driven fun. WAMP gives us a head start.”

The first launch of GENIUS, focused on putting accuracy and analytics, is scheduled for Q4 2025. Later iterations will extend to full-course play, gamified scoring, and simulator-like experiences — all enabled by WAMP’s community infrastructure.

This acquisition also strengthens OnCore’s footprint in Europe, with Thomas Pieters joining as a global ambassador and strategic voice for the brand.

“Putting is 40% of golf, yet it’s where technology has lagged the most,” said Thomas Pieters. “GENIUS will change how players train, compete, and improve — from amateurs to tour players.”

Backed by investors including Charles Schwab, Josh Allen, and Harold Varner III, OnCore is now raising an additional $10–20 million to scale production, distribution, and adoption of the GENIUS ecosystem.

See Investment opportunities: https://geniusball.golf/regd

About OnCore Innovations

OnCore is a Buffalo-based golf technology company best known for its patented hollow-core ball design and relentless innovation. With GENIUS, OnCore is unlocking the next chapter in golf performance and community engagement.

About WAMP

WAMP is a golf community platform founded in Belgium, designed to make the game more social, gamified, and data-driven. With over 10,000 users, it enables friendly tournaments, performance sharing, and skill-based challenges.

https://wamp.app/

About OWOW

OWOW is a 35-person digital product & venture studio based in Eindhoven. It helps founders, brands, and corporates build and launch breakthrough software — from zero to scale. OWOW developed WAMP from the ground up and will continue as OnCore’s product partner for the GENIUS ecosystem.

https://owow.io/

About New Game Plan

New Game Plan is a Belgian strategic investment firm specializing in mergers, growth-stage exits, and strategic roadmap execution. Focused on sports, tech, and consumer ventures, New Game Plan helps founders unlock full strategic value at the right moment.

https://www.newgameplan.com/

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