Mar 17, 2025 – The FIS Nordic World Ski Championships Trondheim 2025 certainly delivered in terms of action, and that was reflected in huge digital engagement, and viewing figures at and away from the venue.
The event was a big hit on social media with the four FIS channels – Cross-Country, Ski Jumping, Nordic Combined, and Para Snow Sports – enjoying a total reach of 43.6 million, a growth rate of 169% compared with the previous FIS Nordic World Ski Championships (WSC) in Planica 2023. The tally of 1.8m interactions showed an increase of 304% from the number produced by Planica.
Nearly 100 athletes and National Ski Associations shared competition footage – provided by the FIS Content Exchange platform – on their social media channels, generating a total reach of 3.1 million and close to 130,000 interactions. Local hero Johannes Høsflot Klæbo was among those posting their exploits to Instagram.
Massive fan turnout mirrored by TV audience numbers
Apart from a few days where the weather was less than welcoming, the Granåsen Arena was packed with around 25,000 spectators. For the Cross-Country races, thousands more lined the course with a total in excess of 100,000 witnessing Klæbo complete his clean sweep of six golds in the 50km Mass Start Freestyle.
Throughout the championships, over 230,000 were in the stadium with at least 170,000 turning out to watch by the side of the course. And more than 200,000 went to the Medal Plaza in Trondheim’s city centre to see medal ceremonies and cultural events.
We succeeded in creating the biggest public festival of the decade and a historically sustainable World Cup. In today’s society with so many activities on offer, this is quite overwhelming. Åge Skinstad, Chief executive officer of Trondheim 2025 The crowds were also treated to the debut of Para disciplines at an able-bodied Nordic WSC, with the Para Cross-Country Sprint events taking place on the same days as the Team Sprint.
And it seemed like anyone in Norway who could not be there in person was watching at home. Infront Sports & Media, FIS’ media and marketing partner for the WSC, reported a 90% television audience market share to underline just how popular Nordic disciplines are in the host nation.
Infront also revealed strong viewing figures in Central Europe with more than 60 million in the DACH region (Germany, Austria, and Switzerland) tuning in to live broadcasts.
Fans in territories without broadcast rights deals were able to watch 121 livestreams from Trondheim – including the entirety of the Para Sprint events, plus opening and medal ceremonies – on FIS TV and YouTube. These attracted 150,000 views during the championships.
