- January 2025 global sales of 239,571 units, down 2.4% Y/y
- Outside of Korea, Kia sold 200,993 units, up 0.1% Y/y
- In Korea, Kia sold 38,403 units, down 13.9% Y/y – affected by reduced number of business days
- Kia Sportage SUV led the company’s sales, selling 43,473 units, backed up by the Seltos and Sorento SUVs
Kia Corporation today announced global sales for January 2025 of 239,571 units, excluding special purpose vehicles.
The Sportage SUV drove Kia’s January sales, recording 43,473 units globally. The Seltos and Sorento SUVs backed up this continued market performance, with the Seltos SUV recording global sales of 22,198 units. The Sorento SUV sold 21,421 units globally. Kia’s total global sales in January were down 2.4 percent year over year.
Sales outside of Korea
Outside of Korea, Kia recorded sales of 200,993 units, up 0.1 percent compared with the same period in 2024.
The Sportage SUV led the brand’s performance in markets outside of Korea, with 36,926 sales. It was followed by the K3 (including its successor in some markets, the K4 compact sedan) with sales of 18,663 units, and the Seltos SUV, which sold 17,856 units.
Korea sales
In the Korean market, Kia sold 38,403 units, a 13.9 percent decrease compared with the same period last year. A reduction in the number of business days in January due to the Lunar New Year holiday impacted sales in South Korea.
The Sorento SUV led the company’s passenger vehicle sales in its home market, with 7,454 units. This was followed by the Sportage SUV, which sold 6,547 units, and the Carnival MPV, with 6,068 sales.
Kia will continue to build on its global sales momentum this year with the launch of new models, including the Tasman pickup, Syros SUV, PV5 PBV, and the all-electric EV4 and EV5. Earlier this year, the company announced that it is aiming for global sales of 3.22 million units in 2025, a 4.1 percent increase compared with 2024.
Kia global sales – January 2025
| Subject | January | January | YoY change | December | MoM change | 2025 YTD | 2024 YTD | YTD change |
| Korea sales | 38,403 | 44,608 | -13.9% | 46,070 | -16.6% | 38,403 | 44,608 | -13.9% |
| Overseas sales | 200,993 | 200,794 | 0.1% | 193,769 | 3.7% | 200,993 | 200,794 | 0.1% |
| SPV | 175 | 184 | -4.9% | 616 | -71.6% | 175 | 184 | -4.9% |
| Total | 239,571 | 245,586 | -2.4% | 240,455 | -0.4% | 239,571 | 245,586 | -2.4% |
Editor’s note
* Sales results are based on wholesale unless otherwise specified
* Monthly sales figures provided in this release are unaudited and on a preliminary basis. Data may be subject to future update
* With the change in business results categorization in 2023, special purpose vehicle sales are recorded separately
* Special purpose vehicles (SPV) include various specialized vehicles. Sales figures account for sales in Korea and overseas markets
