19 March 2025 – The reforms of Olympic Agenda have created a solid long-term financial base for the International Olympic Committee (IOC), with commercial revenues up by 60 per cent since 2012. This is all the more impressive given that the period of implementation of the reforms coincided with a very challenging economic situation in the world. This was announced to the IOC Members, by Ser Miang Ng, the Chair of the IOC’s Finance Commission, during the meeting of the 144th IOC Session in Greece.
The IOC’s commercial revenues for the 2021-2024 Olympiad stand at USD 7.7 billion. This is a clear demonstration that the Olympic brand remains strong and interest in commercial partnerships with the IOC is robust.
Thanks to the success of commercial partnerships and the growth in commercial revenue, the IOC continues to distribute 90 per cent of its revenue to sport worldwide, spread over the Olympiad, for the benefit of the Olympic Movement, including the athletes, International Federations, National Olympic Committees, Organising Committees, and Recognised Organisations, for the development of sport worldwide. This means that over the last four years, the IOC has distributed the equivalent of USD 4.7 million every day to help athletes and sports organisations at all levels around the world.
At the same time, the IOC remains an efficient and agile organisation with administration costs maintained within the 10 per cent it has pledged, despite inflation and global economic uncertainty.
Looking to the future, for the next Olympiad, 2025-2028, the IOC has already secured revenues of USD 7.5 billion to date. Beyond that, for the Olympiad 2029-2032, USD 6.9 billion are already secured, with a further USD 4 billion for the Olympiad 2033-2036.
This healthy financial situation can be largely attributed to the reforms of Olympic Agenda. Through these reforms, the IOC has overhauled its governance processes, strengthened its credibility, and reinforced the relevance of the Olympic Games. This has resulted in a robust Olympic brand with commercial partners keen to associate themselves with the Olympic values. In turn, this has enabled the IOC to diversify its revenue sources – a key recommendation of the Olympic Agenda. This is all the more remarkable given the global challenges of recent years, characterised by international conflicts, a pandemic, inflation and global economic uncertainty. It is a testament to the prescience of the Olympic Agenda reforms adopted just over a decade ago.
Concluding his presentation, Mr Ng said: “The financial success is clear and in no doubt, it is demonstrated by facts and figures over the past and future Olympiads. These achievements enabled the IOC to continue to provide long-term strong support to athletes and the Olympic Movement. Under President Bach’s leadership since 2013, which is the entire period of implementation of the reforms of Olympic Agenda, the IOC has so far secured an impressive USD 30 billion in commercial revenues.”
The full figures will be included in the 2024 IOC Annual Report due to be published later this year.
The Consolidated Financial Statements of the IOC as at 31 December 2024 can be consulted here.
