3 December 2024 – With over 100 submissions from broadcasters around the globe, the International Olympic Committee (IOC) today announced the winners of the 2024 Olympic Golden Rings Awards.
The awards celebrate the outstanding achievements of Olympic Media Rights-Holders (MRHs) in delivering the magic of the Olympic Games Paris 2024, which were watched by over half of the world’s population.
The ceremony recognised 10 MRHs with awards across 12 categories, reflecting innovation, creativity and excellence in Olympic broadcasting.
NBCUniversal, the MRH in the United States, the host country of the Olympic Games Los Angeles 2028, won three awards in the Best Digital Offer (Web and App), Best Director and Best Social Media Campaign categories.
France Télévisions was awarded the “Best Athlete profile award”, as well as Special Recognition by the jury for the role played in promoting the Olympic Games Paris 2024 in its home country.
Other MRH awardees include the BBC, CBC/Radio-Canada, CMG Group, Globo, Livemode, Nine Australia, Sky NZ and Warner Bros. Discovery.
IOC President Thomas Bach, who was present at the ceremony at Olympic House in Lausanne today, praised the invaluable role of MRHs in connecting the world through sport and sharing the inspiring stories of Olympic athletes.
“The Olympic Games Paris 2024 were a testament to the unifying power of sport,” he said. “Through the incredible work of our Media Rights-Holders, billions of people experienced the athletes’ stories and the cultural vibrancy of Paris, showcasing the Olympic values and the joy of sport to the world.”
Anant Singh, IOC Member, chair of the jury and an Oscar-nominated producer, said: “On behalf of the jury, I would like to congratulate all the nominees of the Golden Rings Awards. The magic of the Olympic Games Paris 2024 has inspired people around the world, thanks to the tireless efforts of our media rights-holding partners and their creative teams. Tonight’s awards celebrate their commitment and dedication to the excellence of delivering a world-class product to global viewers. Thanks to the jury for their insights and in reviewing the highest number of submissions – over 100 this year.”
Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS), also highlighted the exceptional work of the MRHs in sharing the Olympic Games Paris 2024 with the world, with the winners representing the best of Olympic storytelling and innovation.
“The Golden Rings Awards celebrate the exceptional creativity and dedication of Media Rights-Holders,” he said. “Through their innovation and storytelling, they not only showcase the extraordinary achievements of the athletes, but also deepen the connection between the Games and the viewers, inspiring billions with the Olympic spirit.”
The ceremony featured a special performance by MTB trial world champion Nicolas Fleury, who delivered a trophy on his bike, dazzling attendees with a gravity-defying display of tricks, while renowned composer Victor Le Masne, whose compositions for the Paris 2024 Opening Ceremony captivated global audiences, also reflected on his experience creating the music that set the tone for the Games.
Honouring the best of Olympic broadcasting
The 2024 Olympic Golden Rings Awards winners included:
Best Athlete Profile:
Gold – France Télévisions – “Les Paris de Leon”
Silver – CMG Group – “Becoming Quan Hongchan”
Bronze – Nine Australia – “Saya Sakakibara”
Best Content to Promote Gender Equality and Inclusion:
Gold – Globo – “Olympic Stories: Women and the fight for gender equality”
Silver – Livemode – “Laís Souza Returns to the Olympic Games”
Bronze – CMG Group – “Women Break Through to the Olympics”
Best Digital Offer (Web and App):
Gold – NBCUniversal – NBC Olympics and Peacock
Silver – CMG Group – CMG Mobile Olympic Tab
Bronze – WBD – Eurosport: every moment of the Olympics on Max
Best Director:
Gold – NBCUniversal – “Paris Titans”
Silver – CBC/Radio-Canada – “Paris 2024: Make or Break”
Bronze – CMG Group – “Champions at Home”
Best Film:
Gold – CBC/Radio-Canada – “Running a Revolution”
Silver – France Télévisions – “L’album des Jeux Olympiques : Pour tout l’Or du Monde”
Bronze – BBC – “Paris 2024 – BBC Closing Montage”
Best Innovations (AI/Technology):
Gold – BBC – BBC Paris studio
Silver – France Télévisions – The Torch Relay live broadcast
Silver – NBCUniversal – Peacock Olympic Daily Recap
Best Olympic Programme:
Gold – Nine Australia – “Olympic Games Paris 2024 | Nine Network”
Silver – Globo – “Olympic Center”
Bronze – BBC – “Tonight at the Games (BBC)”
Best On-Air Promotion:
Gold – Globo – “All the shine”
Silver – France Télévisions – “Aux Jeux, citoyens !”
Bronze – Nine Australia – “2024 Paris Olympics Down Under | Nine Network”
Best Remote Broadcast Operations:
Gold – WBD – “WBD Sports’ European coverage of Paris 2024”
Silver – CMG Group – “Paris Olympics 2024 Broadcasting Coordination and Operations”
Bronze – Sky NZ – “Sky NZ Olympic Coverage”
Best Remote Studio and Presentation:
Gold – WBD – “WBD House – Paris 2024 studio”
Silver – Globo – “Globo Olympic Studio”
Bronze – NBCUniversal – “NBC’s Coverage of the Games of the XXXIII Olympiad”
Best Social Media Campaign:
Gold – NBCUniversal – “NBC Olympics Social Media”
Silver – CBC/Radio-Canada – “CBC/COC’s Promotional Campaign – Brave is Unbeatable”
Bronze – Sky NZ – “Authentic Aotearoa, New Zealand Olympic Experience”
Best Host Production Team:
OBS – Athletics
Special Recognition by the Jury Awards:
– France Télévisions
– Olympic Ceremonies broadcast team
Most comprehensive Games coverage ever
As the host broadcaster for the Olympic Games, OBS produced a record 11,000 hours of content for Paris 2024, surpassing any previous Games and enabling MRHs to deliver comprehensive coverage across all platforms.
As a result, global audiences experienced unprecedented access to the Games, with traditional TV and digital streaming providing deeper and more interactive engagement than ever before.
Paris 2024 also marked a new milestone in Olympic broadcast coverage, with more athlete-centric, cinematic storytelling, as well as advanced AI-driven technologies. The MRHs recognised at the ceremony showcased these advancements, delivering the most comprehensive and engaging coverage in Olympic history.
The Golden Rings Awards is a prestigious international competition organised by the IOC to promote and award excellence in the broadcasting of the Olympic Games.
