The digital platform has become a cultural destination for soccer fans, spotlighting every major tournament on the road to the 2026 FIFA World Cup.
LOS ANGELES–(BUSINESS WIRE)–As the FIFA Club World Cup 2025 kicks off across North America, Mundial Media—the AI-powered leader in multicultural marketing—and 433Futbol are celebrating the one-year anniversary of 433Futbol.com. Launched in July 2024, the digital platform was built at the intersection of global soccer and culture, with a specific focus on engaging U.S. Hispanic audiences.
In just 12 months, 433Futbol has emerged as the go-to destination for culturally resonant, lifestyle-driven soccer content. The platform combines irreverent storytelling, tech-enabled insights, and authentic community connection—reaching over 1 million bilingual Gen Z and Millennial U.S. Hispanics across web, social, and streaming channels.
“433Futbol is proof that football goes far beyond 90 minutes,” said Robert Baum, General Manager of 433Futbol. “Fans want to see themselves reflected in the culture—whether through pre-match tunnel fits, post-match chants, or behind-the-scenes fashion. We’re building a home for that connection.”
The partnership between 433Futbol and Mundial Media blends editorial independence with cutting-edge adtech, enabling a nimble, scalable content operation without compromising cultural depth.
“At Mundial Media, we believe culture is the ultimate context,” said Tony Gonzalez, CEO and Co-Founder of Mundial Media. “433Futbol has created a space where fútbol is a way of life. By blending data, storytelling, and cultural fluency, we’re helping brands connect with this generation of fans—on their terms and in their language.”
Year-One Highlights
- Breakout TikTok moments included murals celebrating Napoli’s Serie A victory and a Champions League Starting XI concept—433Futbol’s most-watched short-form content.
- Editorial standouts ranged from heartfelt tributes like “CR7 Turns 40” to playful hits like “Top 10 Man Buns in Football” and “5 Times Messi’s Bodyguard Went Turbo Mode,” all helping drive record engagement.
- A strategic expansion of the women’s vertical followed high engagement trends identified by Mundial Media’s Cadmus AI.
- Features on rising stars such as Lamine Yamal, Trinity Rodman, and Cole Palmer drew in younger fans eager for off-pitch storytelling.
What’s Next: World Cup 2026 Hub
With the 2025 FIFA Club World Cup and CONCACAF Gold Cup underway, anticipation is building for the 2026 FIFA World Cup. To meet that excitement, 433Futbol will soon launch its World Cup 2026 Hub—an original content destination featuring real-time coverage and in-person events including viewing parties and curated fan experiences.
Planned coverage includes:
- Analysis of the World Cup draw and projected 23-man squads
- Weekly “Road to the World Cup” features on key Hispanic players, teams, and moments
- Daily match previews, team profiles, and qualifier breakdowns
- Streaming and viewing guides tailored to U.S. audiences
- Cultural features on kits, fan fashion, rituals, and chants
- Insider travel content for World Cup host cities
- Coverage of current icons like Messi and rising stars including Endrick and Estevão
To get the latest news and highlights on everything soccer, visit: https://www.433futbol.com/
About Mundial Media
Mundial Media is an NMSDC-certified, Hispanic-owned contextual marketing platform that helps brands authentically connect with diverse audiences. Born from the need for a holistic marketing solution, Mundial Media blends multicultural insights with a robust data-driven engine to create genuine emotional connections between brands and their audiences. Its proprietary Cadmus AI engine provides scale and reach that is culturally nuanced and differentiated. As privacy-first approaches become the new norm, Mundial Media targets audiences using first-party contextual technology, bypassing the reliance on third-party cookies.
For more information, please visit www.mundialmedia.com.
About 433Futbol
433Futbol is a global digital media platform built for soccer fans who care as much about the culture as the scoreline. Powered by technology and driven by a commitment to authentic storytelling, 433Futbol goes beyond the headlines to deliver the narratives, style, and spirit that define the world’s most beloved sport.
Contacts
press@mundialmedia.com
213.394.0698
