- Company recognized in the Product Design category for its winter tire innovation
- Combines performance and aesthetics for safe and stylish winter driving
SEOUL, South Korea, May 26, 2025 – NEXEN TIRE, a leading global tire manufacturer, announced that its winter tire, WINGUARD Sport 3, has won the Product Design category at the 2025 Red Dot Design Award, one of the world’s most prestigious design competitions.
The Red Dot Design Award, organized by the Design Zentrum Nordrhein Westfalen in Germany, evaluate entries based on innovation, functionality, durability, and overall design excellence. With this award, NEXEN TIRE has secured Red Dot recognition for the second consecutive year, demonstrating its growing competitiveness in global design.
The WINGUARD Sport 3 impressed judges with its performance-driven design that was tailored for extreme winter conditions. Inspired by the shape of bird wings, the V-shaped tread pattern enhances traction and steering control on snowy roads. A specially formulated compound ensures flexibility even at low temperatures, maintaining grip and delivering reliable performance in harsh winter climates.
Its design excellence extends beyond functionality. The sidewall features dynamic graphic and a snowflake emblem to combine sporty aesthetics with seasonal identity. This blend of visual and functional design contributed to the product’s recognition in the competition.
Notably, the development of WINGUARD Sport 3 incorporated advanced AI-based virtual simulations to optimize tread design before physical testing, accelerating development cycles and maximizing structural precision. The tire is scheduled to be released in the European market during the winter of 2025.
With continued investments in R&D and design innovation, NEXEN TIRE continues to expand its presence as an OE (Original Equipment) supplier to global premium car manufacturers. The company remains committed to enhancing its brand value through innovative product development and cutting-edge technology.
“This award is a testament to NEXEN TIRE’s evolution as a brand that combines technological sophistication with strong design capabilities,” said John Bosco (Hyeon Suk) Kim, CEO of NEXEN TIRE. “We will continue to introduce products that balance driving performance with aesthetic appeal, delivering differentiated brand value in the global market.”
