Two thirds of the exhibition’s 2,600 exhibitors hail from 55 different countries, a new record – 300 international exhibitors are located in 23 country and regional pavilions – six premiering pavilions – high interest in the national pavilions underlines Agritechnica as the venue for global business
(DLG). With 23 countries and regions, the number of national pavilions at Agritechnica continues at an all-time high, indicating that the display of products and services under a national banner has many merits. New this year are pavilions from the Netherlands, Northern Ireland, Sweden, Ukraine, Nebraska State and Taiwan. For the first time, Greek companies are supported by export incentives
Participation in the Agritechnica pavilions scheme allows companies to join the world’s largest trade fair, a particular incentive for smaller companies. The majority of pavilions are organized and financially supported by economic development agencies.
The number of pavilions at each trade fair edition has been growing concurrently with Agritechnica’s international scope over the last decade, and there are some high-profile newcomers for 2023.
Six new pavilions
The new pavilions this year from Ireland, the Netherlands, Northern Nebraska state, Sweden, Taiwan and Ukraine will offer visitors a range of technical solutions from farm inputs, grassland technology, electronics and hydraulics to harvesting and grain storage,
With its focus on tillage, grain storage and harvest logistics solutions, the Ukraine pavilion in Hall 5 will attract attention from international visitors exploring large-scale farm options. Ukrainian companies have accumulated extensive technical experience over the years – some during highly challenging times – which can provide plenty of discussion points at the venue boasting 16 companies.
The Dutch pavilion in Hall 25 embraces 21 innovative companies from the Netherlands comprising smart farming startups and scaleups offering drones, mobile robotics as well as cleaning, handling and optical sorting equipment for potatoes and vegetable crops. The pavilion is organized by the Netherlands Enterprise Agency (RVO) and the Brabant Development Agency (BOM).
Pavilion highlights
Promoting “French excellence” and diversity in the agricultural equipment sectors, Business France will organize its French pavilion in Hall 7, which houses more than 20 companies showcasing solutions in tooling, biotechnology, applicative software, fertilizers, environmental transition or again storage.
The UK pavilion in hall 7, organized by UK Tag, (Technology for Agriculture and Genetics) will feature agricultural technology companies searching for new markets outside the UK.
Most of the Spanish exhibiting companies are hosted by Agragex, the Spanish Exporters Association of Agricultural Machinery and its components, a strong partner of Agritechnica.
Two huge pavilions from Argentina and Brazil in hall 9 will be accompanied for the first time by a conference focusing on Latin America’s Argentina, Brazil and Uruguay titled “LATAM– has the time come to invest?”, to be held in the Convention Center. Initiated by the Ministries of Agriculture from Argentina and Germany and organized by DLG International, APEX Brazil and the “German-Argentine Dialogue on sustainable innovations in agriculture, the new conference offers presentation topics and networking among attendees, who mainly include farming professionals from South America and Germany.
Pavilions attract new exhibitors and new technologies
Pavilions introduce many first-time exhibitors to Agritechnica and for visitors they are a way to spot technical solutions from around the world.
“This year we are especially pleased to see a high number of technology startup companies in the pavilions, which, with their innovative approaches on display, is a good way to attract investors and new clients at Agritechnica,” says Ulrike Schmidt-Machinek, Head of International Sales at the DLG (German Agricultural Society), organizer of Agritechnica.
A pavilion adds cultural color
“Every hall at the exhibition has its own unique product focus and atmosphere, which is positively influenced by the products presented. The presence of national pavilions in a hall really adds a cultural element too with the prominent signposting that can be seen from most angles in that particular hall. Besides, most the pavilions will host special networking events with traditional food and beverages. Often the country pavilions are visited by high-ranking country representatives, such as ambassadors or ministers, with corresponding media coverage,” adds Schmidt-Machinek.
At Agritechnica, 65 percent of the more than 2,700 exhibitors are from outside Germany, which represents a new record and, of these, 300, or 17 percent, have chosen to be housed in a pavilion.
The country and regional pavilions are spread across the exhibitions grounds according to their selected product focus. Countries that have appeared regularly over the past 15 years are: Argentina, Brazil, USA, Canada, China, Finland, Spain.
The exhibitors from Greece will be supported by Business Greek, the official Economic development organization of Greece.
Country
pavilion organzier
Hall / booth
Technology focus
Argentina
AAICI (/ ExponenciAR
9 A19
Crop protection, seeding,
Brazil
Abimaq
Sindipecas
9 E108ff
15 E48
Crop protection, seeding
Components
China
DLG AgroTech Service
3 E05
15 C26
15 C38
15 G32
16 C46
17 A37
17 A46
17 E46
Tyres and wheels
Drivetrain
Engine parts
Hydraulics
Wear parts
Wear parts
Vehicle electronics
Denmark
Danish Export Association
9 A06
Smart farming technology
Germany – State of Saxony
Wirtschaftsförderung Sachsen
25 B14
Solid biofuels,
measuring/weighing, automation
Finland
Viexpo
26 H38
Broad range
France
Business France
7 A20
Startups, precision farming
India
Radeecal / EEPC
17 A06; A03
Components and spare parts
Italy Piemont
Centro Estero per l’Internazionalizzazione SCPA – Piemonte
15 D30
Spare and wear parts
Canada
STEP
Manitoba Trade and Investment
12 C59
6 E08
Seeding, tillage, winter services
grain handling and storage
Netherlands
DLG Benelux – RVO The Netherlands Enterprise Agency
– BOM: Brabantse Ontwikkelingsmaatschappij B.V.
25 H23
25 J29 ff
Potato production transport, vegetable,
measuring /weighing, robotics
Northern Ireland
Invest Northern Ireland
27 J40
Grassland
Romania
DLG Intermarketing / Romanian Agency for Investment and Foreign Trade ,
Employers’ Association from Machine Building Industry
7 A10
Crop protection, components
Sweden
Business Sweden
5 C37
Electronics, farm inputs, grain handling
Serbia
RAS
7 B24
Tillage, seedbed, grain handling
Spanien
AGRAGEX
27 E43
Broad range
Taiwan
THETW
16 D37
Hydraulics
Ukraine
Federation of Employers of Ukraine
5 D38
Tillage, grain storage
USA
North Dakota District Export Council
5 C26
Harvesting, tillage, grain handling
USA – Iowa
Iowa Economic Development Authority
6 G17
Harvesting, grain storage
USA – Nebraska
State of Nebraska – Department of Economic Development
5 D22
Harvesting
UK
Department for International Trade (DIT)/ UK Tag
7 A15
Precision farming
For more details, please check the exhibitory directory on the website or the app.