[30 April 2025 – Hoofddorp, The Netherlands] – ASICS Corporation is proud to announce its collaboration with Boston-based startup Neurun Inc. for Run Concierge, a first-of-its-kind AI-driven platform designed to elevate the race preparation journey for runners. Run Concierge, powered by Neurun, will debut later this summer across Race Roster’s and Njuko’s extensive network of racing events in North America, Europe, and Australia.
Run Concierge will integrate Google Maps Platform and Google Cloud’s latest advancements to serve as a personal AI running guide:
- AI-generated responses adapt to each course’s elevation, terrain, and weather – providing personalised answers to key training and race-day planning questions and connecting runners with relevant products and services to support their journey.
- Interactive immersive course previews let runners visualise the route in detail – building familiarity, confidence, and mental readiness before race day.
- Curated recommendations for hotels, dining, and local experiences help runners and spectators plan a smooth, memorable, and uniquely local race weekend.
Run Concierge will be integrated within the online participant dashboards for all partner races and on race webpages for select, major events.
“At ASICS, we are committed to pushing the boundaries of what is possible through technology,” said Akihiko Sadaka, Chief Digital Officer at ASICS Corporation. “Run Concierge is a natural extension and proof point to our commitment to the digital running ecosystem. We consistently strive to provide runners with the tools and insights to enhance their race-day preparation and performance.”
Alex Vander Hoeven, CEO of ASICS Runner App, Inc emphasised, “We’re committed to pioneering the best possible runner journey, from sign-up through race day. The launch of Run Concierge for Race Roster and Njuko registrants will represent a significant leap forward, offering a proactive, personalised experience beyond standard FAQ chatbots. This integration underscores our commitment to innovation and distinguishes us from other registration platforms.”
ASICS has long been working to build a running ecosystem – including acquiring fitness app Runkeeper and leading race registration platforms. These digital-driven initiatives – in addition to the many OneASICS offerings – foster a more connected and engaged global running community.
“While Run Concierge lives in the digital world, its real impact is out on the course – helping runners feel more prepared, confident, and connected,” said Cade Netscher, CEO of Neurun Inc. “Collaborating with ASICS gives us the scale to turn hard-to-find information into real-time, personalised guidance – replacing guesswork with confidence and giving every runner the support they need to show up race day ready.”
We warmly invite you to watch the Run Concierge video https://www.youtube.com/@RunConciergeAI and for more information on how to get involved, join https://runconcierge.ai
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