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Reading: Hisense Scores Record-Breaking Black Friday Sales Abroad with Surge in Large Screen TV and Smart Home Innovation
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Hisense Scores Record-Breaking Black Friday Sales Abroad with Surge in Large Screen TV and Smart Home Innovation

PRNW Agency
Last updated: 16/12/2024 7:53 PM
PRNW Agency
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Hisense Scores Record-Breaking Black Friday Sales Abroad with Surge in Large Screen TV and Smart Home Innovation
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Hisense Scores Record-Breaking Black Friday Sales Abroad with Surge in Large Screen TV and Smart Home Innovation

QINGDAO, China, Dec. 16, 2024 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, demonstrated its global leadership in consumer electronics with record-breaking sales during the Black Friday period. The company’s performance underscores its dominance in the large-screen TV segment and highlights growing demand for its cutting-edge smart home innovation.

Hisense’s dominance in the global TV market was further solidified during Black Friday, with record-breaking sales across key markets. The company’s focus on large-screen premium televisions, particularly 100-inch TVs, fueled its success. Australia witnessed a 106% surge in sales, while South Africa saw Hisense claim top-spot in value share across major channels, including MAKRO, OKF, and HIFI. Germany experienced a staggering 220% year-over-year growth, with Hisense securing the number one position on Amazon. A Circana report revealed that in the US, Hisense achieved a remarkable 94% year-over-year sales increase, selling 490,000 units.

Hisense made significant strides in the large-screen TV segment. The United Kingdom saw a notable improvement in demand for ultra-large size and MiniLED technology. Mexico experienced a surge for large-screen and high-end products, with MiniLED TV and 85-inch TVs seeing substantial growth. The United States witnessed a staggering 7,504% increase in 100-inch TV sales, while Italy saw a breakthrough in mid-to-high-end and large-screen segments, with MiniLED TV sales soaring by 244%.

Hisense’s commitment to enhancing consumers’ lifestyles through smart home solutions also saw major success. One of the standout models is the BCD-522, offering a smart Wi-Fi mode that allows users to control the refrigerator’s temperature settings remotely through the ConnectLife app. A food inventory system enables users to track and manage the food items, setting expiration dates and receiving notifications, enabling smart kitchen management.

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This innovative approach resonated with international consumers. In Germany, Hisense achieved a record-breaking week for refrigerator sales, with premium models driving a significant portion of the market. France witnessed substantial growth in the premium segment, with the BCD-522 selling out completely in the UK, while in France, sales of the BCD-522 increased by 176% year-over-year.

About Hisense

Hisense is a leading global home appliance and consumer electronics brand. According to Omdia, Hisense ranked No. 1 globally in 100″ TVs in both 2023 and Q1 to Q3 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.

View original content:https://www.prnewswire.co.uk/news-releases/hisense-scores-record-breaking-black-friday-sales-abroad-with-surge-in-large-screen-tv-and-smart-home-innovation-302332411.html

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